COMPUTER SYSTEM FOR DISPLAYING VIDEO ADS ON WEB PAGES
First Claim
1. A computer system for displaying video advertisements on web pages, comprising:
- a processor; and
a non-transient memory device coupled to the processor, wherein the memory device comprises a web server having a web page markup document, wherein the web page markup document comprises a site evaluation module to determine whether there are any locations on the website for the display of a video ad, and wherein the evaluation module calls a document that loads a video plug-in and the video ad, the video plug-in capable of playing back video from multiple video ad networks.
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Abstract
A computer system for displaying web advertisements includes a processor and a non-transient memory device coupled to the processor and comprising a module for receiving a video advertisement and a module for receiving advertiser display preferences regarding the video advertisement from an advertiser. The memory further includes a player module and a playback script, wherein the playback script is called to serve as a frame from a web publisher'"'"'s web page. The playback script causes the end user'"'"'s browser to load the player module and the video, and the player module further comprises code for determining which video to playback based on at least bids and advertiser display preferences.
16 Citations
13 Claims
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1. A computer system for displaying video advertisements on web pages, comprising:
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a processor; and a non-transient memory device coupled to the processor, wherein the memory device comprises a web server having a web page markup document, wherein the web page markup document comprises a site evaluation module to determine whether there are any locations on the website for the display of a video ad, and wherein the evaluation module calls a document that loads a video plug-in and the video ad, the video plug-in capable of playing back video from multiple video ad networks. - View Dependent Claims (2, 3, 4, 5)
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6. A computer system, comprising:
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a processor; a non-transient memory device coupled to the processor and comprising a plurality of modules, which are executable by the processor, including; a module for receiving a video advertisement, which when executed, requests and receives the video advertisement from an advertisement network;
a module for receiving advertiser display preferences regarding the video advertisement, which when executed retrieves the advertiser display preferences regarding the video advertisement from an advertiser; anda player module, including a playback script, which when executed; calls the playback script to serve as a frame from a web publisher'"'"'s web page; causes the end user'"'"'s browser to load the player module and a video; identifies an advertising time slot occurring at a future time requests potential advertisements for display at the advertising time slot from both an automatic scheduling type advertising network and a manual scheduling type advertising network; selects an advertisement to display, from the received potential advertisements for display, based on at least bids and advertiser display preferences; and displays the selected video; wherein the player module is compatible with both automatic scheduling type advertising networks and manual scheduling type advertising networks. - View Dependent Claims (7, 8, 9, 10, 11, 13)
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12. The computer system of claim 12, wherein the ad server requires the advertisers to select an advertising rate, and wherein the ad server causes the document that loads the video plug-in to select an ad with a relatively high advertising rate from the pool of possible ads.
Specification