SEARCH ENGINE OPTIMIZATION AT SCALE
First Claim
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1. A method to optimize search results related to a website of an entity performed by a computing system, the method comprising:
- generating a search request for a keyword;
sending the search request to at least one third party search engine;
importing a third party search engine results page from the at least one third party search engine;
determining whether the search engine results page includes a search result with a reference to a webpage of an entity within rank search engine results on the search engine results page;
in response to determining that the search engine results include the search result with the reference to the webpage, analyzing the ranked search engine results to identify a rank for the search result with the reference to the webpage based on a position of the search engine result with the reference to the webpage with respect to positions of other search engine results on the search engine results page;
correlating the search result with the reference to the webpage with conversions on the webpage of the entity to determine a number of conversions provided by the search result with the reference of the webpage;
repeating the above steps for a plurality of keywords within a keyword grouping, the plurality of keywords being in the keyword based on a relationship between the keywords;
repeating the above steps for a plurality of keyword groupings; and
comparing the plurality of keyword groupings based on the number of conversions provided by the references to the webpages.
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Abstract
A method for optimizing search results for an entity includes determining a grouping for actions related to an entity. The grouping may include a plurality of terms. The method may also include searching a network for the terms associated with the grouping. Thereafter, results of the searches may be analyzed to determine a rank for the entity within the results.
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Citations
18 Claims
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1. A method to optimize search results related to a website of an entity performed by a computing system, the method comprising:
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generating a search request for a keyword; sending the search request to at least one third party search engine; importing a third party search engine results page from the at least one third party search engine; determining whether the search engine results page includes a search result with a reference to a webpage of an entity within rank search engine results on the search engine results page; in response to determining that the search engine results include the search result with the reference to the webpage, analyzing the ranked search engine results to identify a rank for the search result with the reference to the webpage based on a position of the search engine result with the reference to the webpage with respect to positions of other search engine results on the search engine results page; correlating the search result with the reference to the webpage with conversions on the webpage of the entity to determine a number of conversions provided by the search result with the reference of the webpage; repeating the above steps for a plurality of keywords within a keyword grouping, the plurality of keywords being in the keyword based on a relationship between the keywords; repeating the above steps for a plurality of keyword groupings; and comparing the plurality of keyword groupings based on the number of conversions provided by the references to the webpages. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. One or more non-transitory computer-readable media storing one or more programs that causes one or more processors to execute operations to optimize search results related to a website of an entity, the operations comprising:
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generating a search request for a keyword; sending the search request to at least one third party search engine; importing a third party search engine results page from the at least one third party search engine; determining whether the search engine results page includes a search result with a reference to a webpage of an entity within rank search engine results on the search engine results page; in response to determining that the search engine results include the search result with the reference to the webpage, analyzing the ranked search engine results to identify a rank for the search result with the reference to the webpage based on a position of the search engine result with the reference to the webpage with respect to positions of other search engine results on the search engine results page; correlating the search result with the reference to the webpage with conversions on the webpage of the entity to determine a number of conversions provided by the search result with the reference of the webpage; repeating the above steps for a plurality of keywords within a keyword grouping, the plurality of keywords being in the keyword based on a relationship between the keywords; repeating the above steps for a plurality of keyword groupings; and comparing the plurality of keyword groupings based on the number of conversions provided by the references to the webpages. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification