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SYSTEMS AND METHODS FOR APPENDING PAYMENT NETWORK DATA TO NON-PAYMENT NETWORK TRANSACTION BASED DATASETS THROUGH INFERRED MATCH MODELING

  • US 20150220937A1
  • Filed: 01/31/2014
  • Published: 08/06/2015
  • Est. Priority Date: 01/31/2014
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • receiving a first data set, the first data set including anonymized transaction data representing purchase transactions made by customers of a merchant;

    receiving a second data set, the second data set including anonymized transaction data representing purchase transactions made by cardholders in a payment network;

    filtering the second data set to remove therefrom data relating to cardholders who are not customers of the merchant;

    processing said first data set and said filtered second data set using a probabilistic engine to establish linkages between data in the first data set and data in the filtered second data set;

    analyzing data in the filtered second data set for which linkages exist with data in the first data set to generate shopping habits data for customers of the merchant; and

    appending the shopping habits data to the first data set.

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