MULTI-TOUCH ATTRIBUTION MODEL FOR VALUING IMPRESSIONS AND OTHER ONLINE ACTIVITIES

• US 20150220974A1
• Filed: 04/16/2015
• Published: 08/06/2015
• Est. Priority Date: 04/07/2011
• Status: Active Grant

• Current Assignee: Aggregate Knowledge Incorporated (Neustar Incorporated)
• Original Assignee: Aggregate Knowledge Incorporated (Neustar Incorporated)
• Inventors: Curcio, Matthew David, Grzywinski, Robert Lawrence, Linsay, Benjamin Charles
• Granted Patent: US 9,891,967 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 9/542 Event management; Broadcasting; Multicasting; Notifications
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions

Abstract

To implement a multi-touch attribution model, a conversion event resulting from user activity is programmatically detected. A set of events that precede the conversion event is identified. Respective events of the set occur on respective websites. The conversion event is attributed to multiple websites of the respective websites.

Claims

1. A method, comprising:

programmatically detecting a conversion event resulting from user activity;

programmatically identifying a set of events that precede the conversion event, wherein respective events of the set occur on respective websites; and

programmatically attributing the conversion event to multiple websites of the respective websites.