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MULTI-TOUCH ATTRIBUTION MODEL FOR VALUING IMPRESSIONS AND OTHER ONLINE ACTIVITIES

  • US 20150220974A1
  • Filed: 04/16/2015
  • Published: 08/06/2015
  • Est. Priority Date: 04/07/2011
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • programmatically detecting a conversion event resulting from user activity;

    programmatically identifying a set of events that precede the conversion event, wherein respective events of the set occur on respective websites; and

    programmatically attributing the conversion event to multiple websites of the respective websites.

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