EXTERNAL MESSAGING IN THE AUTOMOTIVE ENVIRONMENT

• US 20150220991A1
• Filed: 02/05/2014
• Published: 08/06/2015
• Est. Priority Date: 02/05/2014
• Status: Abandoned Application

• Current Assignee: Harman International Industries Incorporated (Samsung Electronics Co. Ltd.)
• Original Assignee: Harman International Industries Incorporated (Samsung Electronics Co. Ltd.)
• Inventors: Khandelwal, Rajesh, Butts, Donald, Kim, Seonman
• Application Number:
  US14/173,309
• Publication Number:
  US 20150220991A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: B60Q 1/268 on windscreens or windows B60Q1/302 takes precedence; lighting devices for vehicle interior on or for windows B60Q3/208
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement

Abstract

Systems, methods, and computer program products to perform an operation, by selecting a digital content based on an advertising context, and outputting at least a portion of the selected digital content for display on a transparent display proximate to a window of a display vehicle, whereby the digital content is viewable from a perspective external to the display vehicle.

Claims

1. A method, comprising:

selecting a digital content based on an advertising context comprising a user profile; and

outputting at least a portion of the selected digital content for display on a transparent display proximate to a window of a display vehicle, whereby the digital content is viewable from a perspective external to the display vehicle.

2. The method of claim 1, wherein the advertising context comprises a location of a target vehicle, wherein the selected digital content is for an advertising entity that is located within a predefined distance of the location of the target vehicle.

3. The method of claim 1, further comprising identifying the display vehicle, wherein identifying the display vehicle comprises at least one of:

(i) reading a license plate of the display vehicle, (ii) reading a QR code on the display vehicle, and (iii) performing wireless communications with the display vehicle.

4. The method of claim 1, wherein the window comprises a rear windshield of the display vehicle, wherein the selected digital content is not viewable from a perspective interior to the display vehicle.

5. The method of claim 1, wherein the user profile comprises:

(i) one or more user preferences, (ii) one or more user calendar entries, and (iii) user metadata.

6. The method of claim 1, wherein the outputted digital content includes a Quick Response (QR) code associated with at least one of:

(i) an advertising entity associated with the outputted digital content, (ii) the display vehicle, wherein the method further comprises;

displaying, in a target vehicle reading the QR code, navigation instructions to the advertising entity.

7. The method of claim 6, further comprising:

upon determining that the QR code has been read by at least one of the target vehicle and another device, updating a weight of the outputted digital content.

8. The method of claim 1, further comprising:

receiving, by the display vehicle, the selected digital content, wherein the selected digital content is received by the display vehicle from at least one of;

(i) a vehicle in proximity to the display vehicle, (ii) a cloud-based advertisement server, and (iii) a transmitter device configured to store digital content for one or more advertising entities.

9. The method of claim 1, wherein the display vehicle comprises two or more adjacent vehicles, wherein a window of each of the two or more adjacent vehicles is used to display a respective portion of the selected digital content.

10. A computer program product, comprising:

a computer-readable storage medium having computer-readable program code embodied therewith, the computer-readable program code comprising;

computer-readable program code configured to select a digital content based on an advertising context; and

computer-readable program code configured to output at least a portion of the selected digital content for display on a transparent display proximate to a window of a display vehicle, whereby the digital content is viewable from a perspective external to the display vehicle.

11. The computer program product of claim 10, wherein the advertising context comprises a location of a target vehicle, wherein the selected digital content is for an advertising entity that is located within a predefined distance of the target vehicle.

12. The computer program product of claim 10, further comprising identifying the display vehicle, wherein identifying the display vehicle comprises at least one of:

(i) reading a license plate of the display vehicle, (ii) reading a QR code on the display vehicle, and (iii) performing wireless communications with the display vehicle.

13. The computer program product of claim 10, wherein the window comprises a rear windshield of the display vehicle, wherein the selected digital content is not viewable from a perspective interior to the display vehicle.

14. The computer program product of claim 10, wherein the advertising context further comprises a user profile, wherein the user profile comprises:

(i) one or more user preferences, (ii) one or more user calendar entries, and (iii) user metadata.

15. The computer program product of claim 10, further comprising:

computer-readable program code configured to detect a position of a person external to the vehicle; and

computer-readable program code configured to output the at least the portion of the selected digital content on a transparent display proximate to a window nearest to the position of the person.

16. The computer program product of claim 10, wherein the digital content comprises an interactive poll, wherein the computer-readable program code further comprises:

computer-readable program code configured to receive input from one or more users; and

computer-readable program code configured to output, on the transparent display, an interactive poll result based on the received input.

17. The computer program product of claim 10, wherein the computer-readable program code further comprises:

computer-readable program code configured receive, by the display vehicle, the selected digital content, wherein the selected digital content is received the display vehicle from at least one of;

(i) a vehicle in proximity to the display vehicle, (ii) a cloud-based advertisement server, and (iii) a transmitter device configured to store digital content for one or more advertising entities.

18. The computer program product of claim 10, wherein the display vehicle comprises two or more adjacent vehicles, wherein a window of each of the two or more adjacent vehicles is used to display a respective portion of the selected digital content.

19. A system, comprising:

a transparent display proximate to a window of at least one display vehicle and configured to display one or more images oriented for viewing from a perspective external to a display vehicle; and

one or more computer processors configured to;

select a digital content based on an advertising context; and

output at least a portion of the selected digital content for display on the transparent display of the display vehicle.

20. The system of claim 19, wherein the window comprises a rear windshield of the display vehicle, wherein the advertising context comprises at least one of a user profile and a location of a target vehicle, wherein the selected digital content is for an advertising entity that is located within a predefined distance of the target vehicle.