PRESENTING AN ADVERTISEMENT IN A VEHICLE

• US 20150220992A1
• Filed: 02/04/2015
• Published: 08/06/2015
• Est. Priority Date: 02/05/2014
• Status: Active Grant

• Current Assignee: Pacific Wave Technology Inc.
• Original Assignee: Wendell Brown
• Inventors: BROWN, Wendell, Tann, Evan Gregory
• Granted Patent: US 10,217,135 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement

Abstract

A technique for providing advertisement information is disclosed. The technique includes, in part sending, from a device built into a vehicle, a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors, receiving a first set of elements from the server in response to the first set of data, presenting one or more elements from the first set of elements to a user of the vehicle on a display in the vehicle, and receiving at least one input corresponding to at least one selected element among the one or more elements.

Claims

1. A method for providing information to a user of a vehicle, comprising:

sending, from a device built into the vehicle, a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors;

receiving a first set of elements from the server in response to the first set of data;

presenting one or more elements from the first set of elements to the user on a display in the vehicle; and

receiving from the user a selection from among the one or more elements.

2. The method of claim 1, further comprising:

sending, to the server, a second set of data of interest to the user.

3. The method of claim 1, wherein the at least one input corresponds to at least one further action to be taken by the device.

4. The method of claim 3, wherein the at least one action comprises requesting additional information corresponding to the selected element.

5. The method of claim 3, wherein the at least one action comprises requesting navigational information to a venue corresponding to the advertiser.

6. The method of claim 3, wherein the at least one action comprises a request to enter into a transaction or a potential transaction associated with the selected element.

7. The method of claim 1, wherein presenting one or more elements from the first set of elements comprises:

sending the one or more elements to a second device associated with the user to be presented on a screen of the second device.

8. The method of claim 1, wherein the at least one input is received from an input device built into the vehicle.

9. The method of claim 1, wherein the at least one input is received from a second device associated with the user.

10. The method of claim 1, wherein the display is built into the vehicle.

11. The method of claim 1, further comprising:

synchronizing a first display built into the vehicle with a second display of a second device, said second device being associated with the user.

12. The method of claim 1, wherein presenting one or more elements from the first set of elements further comprises presenting an audio corresponding to the one or more elements.

13. The method of claim 1, wherein at least one of the one or more sensors is disposed in the vehicle.

14. The method of claim 1, wherein at least one of the one or more sensors is disposed in a second device associated with the user.

15. A method for selecting advertisement information, comprising:

receiving a first set of data corresponding to measurements performed by one or more sensors;

selecting one or more output elements from a second set of data in accordance with the first set of data, the second set of data corresponding to one or more advertisements; and

sending the one or more output elements to a device built-in a vehicle to be presented to a user of the vehicle.

16. The method of claim 15, wherein the first set of data is received from the device built-in the vehicle.

17. The method of claim 15, wherein the first set of output elements is selected based further on a set of data of interest to the user.

18. The method of claim 15, wherein selecting one or more output elements from a second set of data comprises:

ranking the second set of data based on their relevance with the first set of data to generate a ranked set of data; and

selecting one or more of highest ranked elements from the ranked set of data as the one or more output elements.

19. An apparatus built into a vehicle for providing information to a user, comprising:

a transmitter for sending a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors;

a receiver for receiving a first set of elements from the server in response to the first set of data;

a display for presenting one or more elements from the first set of elements to the user; and

an input device for receiving from the user a selection from among the one or more elements.

20. A non-transitory processor-readable medium for providing information to a user of a vehicle, comprising processor-readable instructions configured to cause a processor to:

send, from a device built into the vehicle, a first set of data to a server, the first set of data corresponding to measurements performed by one or more sensors;

receive a first set of elements from the server in response to the first set of data;

present one or more elements from the first set of elements to the user on a display in the vehicle; and

receive from the user a selection from among the one or more elements.