UNIFIED SOCIAL MEDIA CAMPAIGN MANAGEMENT
First Claim
1. ) A method of operating a social media marketing campaign platform using a server, comprising the steps of:
- creating, scheduling, conducting and managing social media marketing campaigns whereby metrics are captured and analyzed for effectiveness across campaign content to one or more social networks from a single system;
building responsive landing pages;
identifying track-able web elements for use with an internal unified metric system with a value matrix for calculating an effectiveness score;
procuring and sharing content using an Application Program Interface (API) with an ability to automatically build and deploy campaigns from a set of user instructions or programmatic operations;
automatically duplicating, distributing and deploying the campaign content to multiple locations where location specific data and time zone management is seamlessly updated without manual intervention; and
displaying information on a centralized dashboard for monitoring, orchestrating and administrating performance aspects of the campaigns.
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Accused Products
Abstract
This disclosure pertains to a Multi-Location focused cloud based computer system and methods, which can be White Labeled, for creating, conducting, managing, monetizing and gauging the effectiveness of Social Media Marketing Campaigns across all content deployed to one or more social networks. The key components consists of Social messages, a time zone aware automated scheduling and posting module, an internal responsive Landing page builder and ‘plug-ins’ for use with external builders and Unified Metric System all managed from a Dashboard having Multi-Location Campaign management features. Together the components are referred to as Buzzes. A Campaign can have one or more Buzzes. The Unified Metrics System continuously tracks Follower Actions across all content then places them against a value matrix calculating a single effectiveness score called the BuzzScore. These components, in other systems, are typically disparate and require cobbling together multiple reports from various networks and web pages to determine effectiveness.
33 Citations
29 Claims
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1. ) A method of operating a social media marketing campaign platform using a server, comprising the steps of:
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creating, scheduling, conducting and managing social media marketing campaigns whereby metrics are captured and analyzed for effectiveness across campaign content to one or more social networks from a single system; building responsive landing pages; identifying track-able web elements for use with an internal unified metric system with a value matrix for calculating an effectiveness score; procuring and sharing content using an Application Program Interface (API) with an ability to automatically build and deploy campaigns from a set of user instructions or programmatic operations; automatically duplicating, distributing and deploying the campaign content to multiple locations where location specific data and time zone management is seamlessly updated without manual intervention; and displaying information on a centralized dashboard for monitoring, orchestrating and administrating performance aspects of the campaigns. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. ) processor, including:
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instructions for creating, scheduling, conducting and managing social media marketing campaigns whereby metrics are captured and analyzed for effectiveness across campaign content to one or more social networks from a single system; instructions for building responsive landing pages; instructions for identifying track-able web elements for use with an internal unified metric system with a value matrix for calculating an effectiveness score; instructions for procuring and sharing content using an Application Program Interface (API) with an ability to automatically build and deploy campaigns from a set of user instructions or programmatic operations; instructions for automatically duplicating, distributing and deploying the campaign content to multiple locations where location specific data and time zone management is seamlessly updated without manual intervention; and instructions for displaying information on a centralized dashboard for monitoring, orchestrating and administrating performance aspects of the campaigns. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. ) A method of operating a social media marketing campaign platform using a server, comprising the steps of:
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creating, scheduling, conducting and managing social media marketing campaigns whereby campaign content is deployed to one or more social networks from a single system; building responsive landing pages for the marketing campaign; and displaying information on a centralized dashboard indicating performance characteristics of the marketing campaign. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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Specification