SYSTEMS AND METHODS FOR MANAGING SEATING LOCATIONS AND PREFERENCES

• US 20150227969A1
• Filed: 02/11/2014
• Published: 08/13/2015
• Est. Priority Date: 02/11/2014
• Status: Active Application

• Current Assignee: StubHub, Inc.
• Original Assignee: StubHub, Inc.
• Inventors: Hanly, Amy Colleen
• Application Number:
  US14/178,142
• Publication Number:
  US 20150227969A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

A system or method is provided to determine a location preference of a user in a public event. A location and movement of the user in the public event, e.g., a concert hall or a stadium, may be monitored by detecting a location of the user'"'"'s mobile device via Bluetooth Low Energy (BLE) communication using a network of BLE devices, such as beacons, positioned throughout the public event. In particular, a seating location of the user may be determined via BLE. The system may collect the user'"'"'s locations and movements in the public event to determine user preference, such as seating or event preference. The location and event preference of the user may be used to generate targeted offers or advertisements specific for the user. For example, the system may analyze the seat location of the user and may offer tickets for similar seat locations and events to the user.

Claims

1. A system comprising:

a memory storing information about a user account, wherein the information comprises a user'"'"'s preferences related to events; and

one or more processors in communication with the memory and adapted to;

receive a location of the user at an event detected by a network of Bluetooth beacons installed at the event;

determine the user'"'"'s preferences based, at least in part, on the location of the user in the event; and

send offer information to the user based on the user'"'"'s preferences.

2. The system of claim 1,

wherein the user'"'"'s preferences comprise a seat location at an event, and

wherein the one or more processors are further adapted to generate an advertisement for a ticket to a future event as the offer information based on the seat location.

3. The system of claim 1, wherein the one or more processors are further adapted to determine that the location of the user in the event is a location of the user'"'"'s assigned seat when the user is stationary at the location of a seating area for more than a predetermined time during the event.

4. The system of claim 3, wherein the one or more processors are further adapted to survey the user for ratings and comments regarding the location of the user at the event.

5. The system of claim 3, wherein the one or more processors are further adapted to:

determine, via the network of Bluetooth beacons installed in the event, that the user prefers another seat when the user is away from the assigned seat for more than a period of time during the event; and

offer an upgraded seat to the user based on the user'"'"'s preferences.

6. The system of claim 5, wherein the one or more processors are further adapted to:

identify, based on the user'"'"'s social network, a friend of the user who is attending the event;

detect a location of the friend via the network of Bluetooth beacons installed at the event; and

determine the upgraded seat based on a location of the user'"'"'s friend in the event.

7. The system of claim 5, wherein the one or more processors are further adapted to offer to sell the user'"'"'s assigned seat to another user when the user is upgraded to the upgraded seat or when the user leaves the event.

8. The system of claim 1, wherein the one or more processors are further adapted to:

determine amenities of the event near the location of the user,

receive the user'"'"'s selection of one of the amenities; and

generate directions from the user'"'"'s location to the selected amenity.

9. The system of claim 1, wherein the one or more processors are further adapted to:

receive locations of other users detected by the network of Bluetooth beacons in the event;

monitor crowd traffic based on the locations of other users; and

generate directions based on the crowd traffic to avoid congestion.

10. A method comprising:

receiving, by a processor, a location of a user at an event detected by a network of Bluetooth beacons installed at the event;

determining, by the processor, the user'"'"'s preferences based, at least in part, on the location of the user at the event; and

sending, by the processor, offer information to the user based on the user'"'"'s preferences.

11. The method of claim 10,

wherein the user'"'"'s preferences comprise a seat location at an event, and

wherein the method further comprises generating an advertisement for a ticket to a future event as the offer information based on the seat location.

12. The method of claim 10 further comprising determining that the location of the user in the event is a location of the user'"'"'s assigned seat when the user is stationary at the location of a seating area for more than a predetermined time during the event.

13. The method of claim 10 further comprising surveying the user for ratings and comments regarding the location of the user at the event.

14. The method of claim 12 further comprising:

determining, via the network of Bluetooth beacons installed at the event, that the user prefers another seat when the user is away from the assigned seat for more than a period of time during the event; and

offering an upgraded seat to the user based on the user'"'"'s preferences.

15. The method of claim 14 further comprising:

identifying, based on the user'"'"'s social network, a friend of the user who is attending the event;

detecting a location of the friend via the network of Bluetooth beacons installed at the event; and

determining the upgraded seat based on a location of the user'"'"'s friend in the event.

16. The method of claim 14 further comprising offering to sell the user'"'"'s assigned seat to another user when the user is upgraded to the upgraded seat or when the user leaves the event.

17. The method of claim 10 further comprising:

determining amenities of the event near the location of the user;

receiving the user'"'"'s selection of one of the amenities; and

generating directions from the user'"'"'s location to the selected amenity.

18. The method of claim 10 further comprising:

receiving locations of other users detected by the network of Bluetooth beacons in the event;

monitoring crowd traffic based on the locations of other users; and

generating directions based on the crowd traffic to avoid congestion.

19. A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors are adapted to cause the one or more processors to perform a method comprising:

receiving a location of a user at an event detected by a network of Bluetooth beacons installed at the event;

determining the user'"'"'s preferences based, at least in part, on the location of the user at the event; and

sending offer information to the user based on the user'"'"'s preferences.

20. The non-transitory machine-readable medium of claim 19,

wherein the user'"'"'s preferences comprise a seat location at an event, and

wherein the method further comprises generating an advertisement for a ticket to a future event as the offer information based on the seat location.