SEGMENT CONTENT OPTIMIZATION DELIVERY SYSTEM AND METHOD

• US 20150227983A1
• Filed: 02/13/2015
• Published: 08/13/2015
• Est. Priority Date: 02/03/2010
• Status: Active Grant

• Current Assignee: Persona IP Licensing LLC
• Original Assignee: Get Smart Content, Inc
• Inventors: Eustace, James, Hovey, Michael
• Granted Patent: US 11,188,949 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/8373 Query execution
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A method for identifying segments of a population of user devices communicating on a communications network. The segments correspond to user devices of the population exhibiting comparable behavioral patterns detectable by the communications network. A plurality of marketing systems are accessible on the communications network, and each of the plurality of marketing systems include respective use data corresponding to respective ones of the population for the marketing system. The method includes retrieving by a processor the respective use data for the population, from the plurality of marketing systems, determining by the processor if the respective use data exceeds a threshold for particular behavioral pattern of interest, for the respective use data, determining by the processor a unique identifier for each user device of the use data, grouping by the processor in a database, the respective use data in relation to the unique identifier, for each user device of the use data that exceeds the threshold, and mapping by the processor in the database, the behavioral pattern of the respective use data for each user device of the use data that exceeds the threshold. Behavioral patterns are determined for the respective segment, and related to the user devices of the segment. Content for delivery to the segment is sequenced, and placeholder in the sequence is stored in relation to each user device of the segment, to ensure that each next sequential content is delivered to the respective user device.

Claims

1. A system for identifying segments of user devices communicating on a communications network, a plurality of marketing systems are accessible on the communications network, each of the plurality of marketing systems include respective use data corresponding to respective ones of the user devices for the marketing system, respectively, comprising:

a behavior collector communicatively connected to the communications network, the behavior collector accesses the plurality of marketing systems and obtains the respective use data of each marketing system;

a market tool communicatively connected to the behavior collector, the market tool sorts the use data to derive behavior patterns of corresponding ones of the user devices exhibited by the use data and to group the user devices exhibiting behavior patterns exceeding a threshold of the market tool; and

a pattern detector communicatively connected to the market tool, the pattern detector maps behavior patterns derived from the use data for the user devices of each group of the user devices exhibiting behavior patterns exceeding the threshold.

2. The system of claim 1, further comprising:

a database communicatively connected to the behavior collector and the market tool, for storing use data collected from the plurality of marketing systems and for grouping the user devices exhibiting behavior patterns exceeding the threshold of the market tool.

3. The system of claim 2, further comprising:

a model content sequencer communicatively connected to the database, for assigning content for sequential delivery according to grouping of the user devices; and

a media optimizer communicatively connected to the model content sequencer, for determining a preferential communications mode for delivery of the content assigned for sequential delivery per grouping of the user devices.

4. A system for identifying segments of user devices communicating on a communications network, a plurality of marketing systems are accessible on the communications network, each of the plurality of marketing systems include respective use data corresponding to respective ones of the user devices for the marketing system, respectively, comprising:

memory containing a set of instructions;

a database for storage of use data and relating patterns of behavior exhibited by the use data with respective groupings of the user devices;

a processor communicatively connected to the communications network, the memory and the database, for processing the set of instructions including instruction for;

collecting by the processor, via communicating over the communications network, from each of the plurality of marketing systems, respective use data corresponding to respective ones of the user devices for the marketing system;

storing by the processor the respective use data in the database;

sorting by the processor the respective use data to identify behavioral patterns common to respective groups of the user devices of the use data;

storing by the processor the respective groups in the database;

mapping by the processor the behavioral patterns for each of the respective groups based on the use data of the group; and

assigning by the processor a sequence of message content for delivery to the user devices of each respective group, based on the mapping of the behavioral patterns for the respective group.

5. The system of claim 4, further comprising the set of instructions including instruction for:

uniquely identifying by the processor each respective user device of each respective group;

storing by the processor a respective unique identifier in the database for each user device, relative to the group of the user device;

tracking by the processor status of sequence of message content delivered to each user device; and

storing by the processor in the database, relative to each respective unique identifier, status of sequence tracked.

6. The system of claim 5, further comprising:

media memory;

a media processor communicatively connected to the database and the media memory, for processing the set of instructions including instruction for;

modelling by the media processor sequence of message content based on behavioral patterns of each respective group;

storing by the media processor in the media memory each sequence of message content relative to the respective unique identifier for the user devices of the respective group.

7. The system of claim 6, further comprising the set of instructions including instruction for:

determining by the media processor a respective preferred communication link of the communication network for delivery of message content to respective user devices of the respective group.

8. The system of claim 7, wherein the media processor is same as the processor and the media memory is the database.

9. A method, comprising:

collecting by the processor, via communicating over the communications network, from each of the plurality of marketing systems, respective use data corresponding to respective ones of the user devices for the marketing system;

storing by a processor the respective use data in a database;

sorting by the processor the respective use data to identify behavioral patterns common to respective groups of the user devices of the use data;

storing by the processor the respective groups in the database;

mapping by the processor the behavioral patterns for each of the respective groups based on the use data of the group; and

assigning by the processor a sequence of message content for delivery to the user devices of each respective group, based on the mapping of the behavioral patterns for the respective group.

10. The method of claim 9, further comprising:

uniquely identifying by the processor each respective user device of each respective group;

storing by the processor a respective unique identifier in the database for each user device, relative to the group of the user device;

tracking by the processor status of sequence of message content delivered to each user device; and

storing by the processor in the database, relative to each respective unique identifier, status of sequence tracked.

11. The method of claim 10, further comprising:

modelling by a media processor sequence of message content based on behavioral patterns of each respective group;

storing by the media processor in a media memory each sequence of message content relative to the respective unique identifier for the user devices of the respective group.

12. The method of claim 11, further comprising:

determining by the media processor a respective preferred communication link of the communication network for delivery of message content to respective user devices of the respective group.

13. The method of claim 12, wherein the media processor is the processor and the media memory is the memory.

14. A method for identifying segments of a population of user devices communicating on a communications network, the segments correspond to user devices of the population exhibiting comparable behavioral patterns detectable by the communications network, a plurality of marketing systems are accessible on the communications network, each of the plurality of marketing systems include respective use data corresponding to respective ones of the population for the marketing system, respectively, comprising:

retrieving by a processor the respective use data for the population, from the plurality of marketing systems;

determining by the processor if the respective use data exceeds a threshold for particular behavioral pattern of interest;

for the respective use data, determining by the processor a unique identifier for each user device of the use data;

grouping by the processor in a database, the respective use data in relation to the unique identifier, for each user device of the use data that exceeds the threshold; and

mapping by the processor in the database, the behavioral pattern of the respective use data for each user device of the use data that exceeds the threshold.

15. The method of claim 14, further comprising:

storing by the processor as a respective segment in the database, the behavioral pattern in relation to the unique identifier of each user device of the use data that exceeds the threshold.

16. The method of claim 15, further comprising:

establishing by a media processor a content sequence for sequential delivery to the user devices of the respective segment, based on the behavioral pattern for the respective segment in the database; and

setting a particular content of the content sequence for next delivery to each respective one of the user devices of the respective segment, the unique identifier of each user device of the segment is related to the particular content to ensure sequential delivery of the content sequence notwithstanding intermittent interruption of delivery of any of the particular content for next delivery.

17. The method of claim 16, further comprising:

determining by the media processor a respective preferred mode of delivery of the content sequence in the communications network, for each user device of the segment.

18. The method of claim 16, wherein the processor is same as the media processor.