METHOD AND ELECTRONIC SYSTEM FOR EMITTING A DIGITAL ADVERTISEMENT

• US 20150227985A1
• Filed: 04/17/2014
• Published: 08/13/2015
• Est. Priority Date: 07/26/2013
• Status: Abandoned Application

• Current Assignee: RTB House S.A
• Original Assignee: RTB House S.A
• Inventors: Dyczkowski, Robert
• Application Number:
  US14/432,454
• Publication Number:
  US 20150227985A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems may perform operations and methods may include steps including receiving information requesting display of the joint digital advertisement for a product or service; automatically selecting one of a plurality of combinations of entities to be promoted on the joint digital advertisement, wherein the entities are related to the joint digital advertisement in that each entity participates in a supply chain for the product or service being advertised; preparing a graphical representation of the joint digital advertisement for display, using a template of an advertising banner, which is filled with data including information about at least one offer from a set of offers common to the one of the plurality of combinations of entities; and providing feedback to display the joint digital advertisement to a user.

Claims

1-30. -30. (canceled)

31. A method of emitting a joint digital advertisement, comprising the following steps:

a) receiving information requesting display of the joint digital advertisement for a product or service;

b) automatically selecting one of a plurality of combinations of entities to be promoted on the joint digital advertisement, wherein the entities are related to the joint digital advertisement in that each entity participates in a supply chain for the product or service being advertised;

c) preparing a graphical representation of the joint digital advertisement for display, using a template of an advertising banner, which is filled with data including information about at least one offer from a set of offers common to the one of the plurality of combinations of entities; and

d) providing feedback to display the joint digital advertisement to a user.

32. The method according to claim 31, wherein the data filling the advertising banner further includes one or more logos of entities of the one of the plurality of combinations of entities related to the joint digital advertisement.

33. The method according to claim 31, wherein receiving information requesting display of the joint digital advertisement comprises electronic transmission of context data of the advertising display.

34. The method according to claim 31, wherein automatically selecting one of the plurality of combinations of entities, which are related to the joint digital advertisement, includes meeting targeting criteria of an advertising campaign of the one of the plurality of combinations of entities.

35. The method according to claim 31, wherein automatically selecting one of the plurality of combinations of entities is made from a set of all potential combinations of entities included in the plurality of combinations of entities.

36. The method according to claim 31, wherein step b) includes selecting, from considered combinations of the plurality of combinations of entities, the one of the combinations of entities for which a calculated pricing of display of the joint digital advertisement is highest among the considered combinations.

37. The method according to claim 36, wherein selecting, from the considered combinations, the one of the combinations of entities for which the calculated pricing of display is highest, is made according to pricing based on payment models declared by the entities, which are related to display of the joint digital advertisement.

38. The method according to claim 31, wherein step b) includes selecting a combination of entities which includes exactly one business-to-consumer (B2C) entity and at least one business-to-business (B2B) entity.

39. The method according to claim 31, wherein preparing the graphical representation of the joint digital advertisement includes of automatic generation of the graphical representation of the joint digital advertisement responsive to receiving the information requesting display of the joint digital advertisement.

40. The method according to claim 31, wherein the preparation of the graphical representation of the joint digital advertisement for display includes indicating an already-existing graphical representation of the joint digital advertisement, generated before receiving the information requesting display of the joint digital advertisement.

41. The method according to claim 31, wherein the template of the advertising banner is a template associated with a business-to-consumer (B2C) entity included within the one of the plurality of combinations of entities.

42. The method according to claim 31, wherein a subset of a set of offers common to the plurality of combinations of entities which are related to the joint digital advertisement is narrowed according to context data of the advertising display.

43. The method according to claim 31, wherein step d) includes providing the graphical representation of the joint digital advertisement to be displayed to the user.

44. The method according to claim 31, wherein step d) includes providing calculated pricing of display of the joint digital advertisement performed on the basis of payment models declared by the entities, which are related to the joint advertisement.

45. The method according to claim 31, wherein step d) includes providing a list of the entities of the one of the plurality of combinations of entities which are related to the joint digital advertisement, together with information about payment models of each of the entities of the list.

46. An electronic system for emitting a joint digital advertisement, comprising a database, a communication interface, and a database-integrated mechanism, the system configured to perform operations including to:

a) receive information requesting display of the joint digital advertisement for a product or service;

b) automatically select one of a plurality of combinations of entities to be promoted on the joint digital advertisement, wherein the entities are related to the joint digital advertisement in that each entity participates in a supply chain for the product or service;

c) prepare a graphical representation of the joint digital advertisement for display, using a template of an advertising banner, which is filled with data including information about at least one offer provided by the one of the plurality of combinations of entities; and

d) provide feedback to display the joint digital advertisement to a user.

47. The electronic system according to claim 46, wherein the data filling the advertising banner further includes one or more logos of entities of the one of the plurality of combinations of entities related to the joint digital advertisement.

48. The electronic system according to claim 46, wherein operation a) includes receipt of electronic transmission of data including context data of the advertising display.

49. The electronic system according to claim 46, wherein operation b) is performed with the use of a module communicating with the database, the module, based on the information contained in the database, configured to select, from a set of all potential combinations of entities, a combination of entities for which targeting criteria are met.

50. The electronic system according to claim 46, wherein operation b) includes selection of the one of the plurality of combinations of entities according to a criterion of a highest pricing for display of the joint digital advertisement among the plurality of combinations of entities.

51. The electronic system according to claim 50, wherein pricing the display of the joint digital advertisement for a given combination of entities is performed with the use of a module communicating with the database.

52. The electronic system according to claim 51, wherein the operation pricing the display of the joint digital advertisement for a given combination of entities, with the use of the module communicating with the database, is performed based on information contained in this database descriptive of payment models declared by the entities of the one of the plurality of combinations of entities.

53. The electronic system according to claim 46, wherein operation b) is performed with use of information from the database such that the one of the plurality of combinations of entities includes exactly one business-to-consumer (B2C) entity and at least one business-to-business (B2B) entity.

54. The electronic system according to claim 46, wherein the operation for preparing the graphical representation of the joint digital advertisement includes automatic generation of the graphical representation of the digital joint advertisement responsive to the information requesting display of the digital joint advertisement.

55. The electronic system according to claim 46, wherein the operation for preparing the graphical representation of the joint digital advertisement is includes indication, in the database, of a prepared graphical representation of the joint digital advertisement, generated before receiving the information requesting display of the joint digital advertisement.

56. The electronic system according to claim 46, wherein generation of the graphical representation of the joint digital advertisement is performed by a module communicating with the database, the module being configured to automatically fill the template of the advertising banner with graphical elements.

57. The electronic system according to claim 46, wherein the template of the advertising banner is a template associated with a business-to-consumer (B2C) entity included within the one of the plurality of combinations of entities which are related to the joint digital advertisement.

58. The electronic system according to claim 46, wherein operation d) includes sending, in electronic form, the graphical representation of the joint digital advertisement, which is to be displayed to the user.

59. The electronic system according to claim 46, wherein operation d) includes providing calculated pricing of display of the joint digital advertisement performed on the basis of payment models declared by the entities, which are related to the joint advertisement.

60. The electronic system according to claim 46, wherein operation d) includes sending, in electronic form, a list of the entities of the one of the plurality of combinations of entities which are related to the joint digital advertisement, together with information about payment models of each of the entities of the list.