IMPACT ASSESSMENT FOR SHARED MEDIA SUBMISSION

• US 20150229531A1
• Filed: 02/10/2014
• Published: 08/13/2015
• Est. Priority Date: 02/10/2014
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: O'Sullivan, Patrick J., Sloyer, Jeffrey B., Stern, Edith H., Willner, Barry E.
• Granted Patent: US 10,387,972 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A processor receives a submission to post to a social media platform, wherein the submission includes content. The processor analyzes the content of the submission. The processor determines an impact of the content of the submission. The processor determines one or more objectives of an impact assessment, wherein each of the one or more objectives is associated with a potential impact. The processor compares the impact of the submission to the one or more objectives, based on the content of the submission which is analyzed. The processor determines an impact assessment, wherein the impact assessment is based on whether the impact meets the one or more objectives, and the processor performs an action based on the impact assessment.

Claims

1. A method for assessing an impact of a submission to a social media platform, the method comprising:

receiving, by a processor, a submission to post to a social media platform, wherein the submission includes content;

analyzing, by the processor, the content of the submission;

determining, by the processor, an impact of the content of the submission;

determining, by the processor, one or more objectives of an impact assessment, wherein each of the one or more objectives is associated with a potential impact;

comparing, by the processor, the impact of the submission to the one or more objectives, based on the content of the submission which is analyzed;

determining, by the processor, an impact assessment, wherein the impact assessment is based on whether the impact meets the one or more objectives; and

performing, by the processor, an action based on the impact assessment.

2. The method of claim 1, wherein the one or more objectives are determined by a pre-set policy or a third party, the pre-set policy being set by other than an author of the submission and the third party being other than the author of the submission.

3. The method of claim 1, wherein the one or more objectives are selected by an author of the submission, or determined, at least in part, based on the social media site to which the submission is targeted.

4. The method of claim 1, wherein determining the impact of the submission to the one or more objectives, based on the content of the submission, further comprises:

determining, by the processor, the impact, based on a confidence factor generated for each potential impact of a plurality of potential impacts, wherein the impact is the potential impact of the plurality of potential impacts having the confidence factor that is highest.

5. The method of claim 1, wherein the submission to the social media is an electronic document submitted to an organizational entity, and wherein the one or more objectives identify sensitive subjects within the content of the submission.

6. The method of claim 1, wherein the one or more objectives includes promoting a positive impact, wherein the impact assessment determines the content of the submission to be interpreted as positive by an audience of the social media.

7. The method of claim 1, wherein analyzing the content of the submission further comprises:

receiving, by the processor, results of an analysis of the content of the submission from an analysis service.

8. The method of claim 1, wherein analyzing the content of the submission includes use of an analytic engine which is selected based on a format of the submission, and wherein the format of the submission is determined to be one or a combination of:

a short text message format, a longer text message format, an image format, a video format, an audio format.

9. The method of claim 1, wherein determining the impact of the content of the submission, further comprises:

analyzing, by the processor, the content of the submission by using one or more analytic engines which includes at least one of;

sentiment analysis, semantic analysis, emotional analysis, statistical hypothesis testing, keyword matching, facial recognition, object recognition, pattern recognition, digital geometry, digital signal processing.

10. The method of claim 1, wherein performing an action comprises at least one of:

providing an indicator of the impact of the content of the submission, blocking the submission, routing the submission to an approver, recommending changes to the content of the submission, requiring a waiting period and re-sending the submission.

11. A computer program product for assessing an impact of a submission to a social media platform, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a processor to cause the processor to perform a method comprising:

receiving, by a processor, a submission to post to a social media platform, wherein the submission includes content;

analyzing, by the processor, the content of the submission;

determining, by the processor, an impact of the content of the submission;

determining, by the processor, one or more objectives of an impact assessment, wherein each of the one or more objectives is associated with a potential impact;

comparing, by the processor, the impact of the submission to the one or more objectives, based on the content of the submission which is analyzed;

determining, by the processor, an impact assessment, wherein the impact assessment is based on whether the impact meets the one or more objectives; and

performing, by the processor, an action based on the impact assessment.

12. The computer program product of claim 11, wherein the one or more objectives are determined by a pre-set policy or a third party, the pre-set policy being set by other than an author of the submission and the third party being other than the author of the submission.

13. The computer program product of claim 11, wherein the one or more objectives are selected by an author of the submission, or determined, at least in part, based on the social media site to which the submission is targeted.

14. The computer program product of claim 11, wherein the submission to the social media is an electronic document submitted to an organizational entity, and wherein the one or more objectives identify sensitive subjects within the content of the submission.

15. The computer program product of claim 11, wherein the one or more objectives includes promoting a positive impact, wherein the impact assessment determines the content of the submission to be interpreted as positive by an audience of the social media.

16. A computer system for assessing an impact of a submission to a social media platform the computer system comprising:

one or more computer processors;

one or more computer readable storage media;

program instructions stored on the computer readable storage media for execution by at least one of the one or more processors, the program instructions comprising;

program instructions to receive a submission to post to a social media platform, wherein the submission includes content;

program instructions to analyze the content of the submission;

program instructions to determine an impact of the content of the submission;

program instructions to determine one or more objectives of an impact assessment, wherein each of the one or more objectives is associated with a potential impact to avoid or promote;

program instructions to compare the impact of the submission to the one or more objectives, based on the content of the submission which is analyzed;

program instructions to determine an impact assessment, wherein the impact assessment is based on whether the impact meets the one or more objectives; and

program instructions to perform an action based on the impact assessment.

17. The computer system of claim 16, wherein the one or more objectives are determined by a pre-set policy or a third party, the pre-set policy being set by other than an author of the submission and the third party being other than the author of the submission.

18. The computer system of claim 16, wherein the one or more objectives are selected by an author of the submission, or determined, at least in part, based on the social media site to which the submission is targeted.

19. The computer system of claim 16, wherein the submission to the social media is an electronic document submitted to an organizational entity, and wherein the one or more objectives identify sensitive subjects within the content of the submission.

20. The computer system of claim 16, wherein the one or more objectives includes promoting a positive impact, wherein the impact assessment determines the content of the submission to be interpreted as positive by an audience of the social media.