Communication Network Aggregating Local Geolocation Information

• US 20150230050A1
• Filed: 02/11/2015
• Published: 08/13/2015
• Est. Priority Date: 02/11/2014
• Status: Abandoned Application

• Current Assignee: Solomo Identity LLC
• Original Assignee: Solomo Identity LLC
• Inventors: Barneson, Joe, KELLY, CHRISTOPHER W., EVERSOLL, ELIZABETH, WEIS, JENNIFER
• Application Number:
  US14/619,943
• Publication Number:
  US 20150230050A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Abstract

A geolocation aggregator provides a database collecting information about different geolocation venues and zones linked to context information. Campaigns may provide content to individuals within the zones according to a matching between desired context information and the context information at the zones permitting a more comprehensive delivery of geolocation services among different venues.

Claims

1. A system for delivering location specific information to an individual comprising:

a multiplicity of spatially separated venues each presenting at least one zone through which individuals may travel;

a geolocation system in each venue for tracking and communicating with wireless devices held by the individual and identifying a zone in which the individual is traveling;

a database providing identifying linked zones and contexts, the contexts describing an environment of the zones; and

a content server communicating with the database to;

(1) receive content suitable for individuals in the venues;

(2) receive campaigns linked to the content indicating desired contexts for a delivery of the content;

(3) match those campaigns to venues and zones according to corresponding desired contexts and context of the zones to identify zones; and

(4) deliver the content selectively to individuals in the identified zones.

2. The system of claim 1 wherein the database further identifies linked zones and individuals and provides individual descriptors about the individuals and linked to the individuals, and wherein the campaigns further link content to desired individual descriptors of individuals for the delivery of the content and wherein the matching matches the campaigns to venues and zones according to the desired individual descriptors and individual descriptors of the individuals within the zones.

3. The system of claim 2 wherein the geolocation system updates the database with respect to linking individuals to zones by tracking and communicating with wireless devices held by the individual and identifying a zone in which the individual is traveling.

4. The system of claim 2 wherein the individual descriptors include gender, age, and purchasing preferences.

5. The system of claim 2 wherein the individual descriptors include a historical list of venues visited by the individuals.

6. The system of claim 2 wherein the content server further analyzes individual descriptors of individuals in given zones to augment the context for the zones based on a historical aggravation of individual descriptors of individuals within given zones.

7. The system of claim 1 wherein the database includes individual permissions linked to the individuals describing, each individual'"'"'s preferences with regard to sharing of the individual descriptors and wherein the matching of campaigns to venues and zones is limited according to the individual permissions.

8. The system of claim 7 wherein the individual permissions include restrictions on sharing together types of individual descriptors.

9. The system of claim 7 wherein individual permissions include restrictions on a frequency of delivery of content.

10. The system of claim 1 wherein the content server prioritizes campaigns according to a weighting quantifying a matching of individual characteristics.

11. The system of claim 1 wherein the database includes venue permissions linked to the venues describing each venue'"'"'s preferences with regard to the delivery of content and wherein the matching of campaigns to venues and zones is limited according to the venue permissions.

12. The system of claim 1 wherein the venue permissions include restrictions on type of content to be delivered to the venue.

13. The system of claim 1 wherein the venue permissions include restrictions on an amount of content to be delivered to individuals.

14. The system of claim 1 wherein the database further provides a listing of entities controlling the zones and wherein the content server provides a payment credit to the entities of the identified zones upon delivery of content selectively to individuals in the identified zones.

15. The system of claim 1 wherein the multiplicity of venues includes different retail establishments and wherein the zones provide for different departments clustering similar merchandise.

16. The system of claim 1 wherein the content server prioritizes campaigns according to a weighting quantifying a matching of desired contexts of the campaign to context of the zone.