SYSTEM AND METHOD FOR CONTENT PROVISION USING GAZE ANALYSIS

• US 20150234457A1
• Filed: 10/15/2013
• Published: 08/20/2015
• Est. Priority Date: 10/15/2012
• Status: Abandoned Application

• Current Assignee: Umoove Services Ltd
• Original Assignee: Umoove Services Ltd
• Inventors: Kempinski, Yitzchak
• Application Number:
  US14/435,745
• Publication Number:
  US 20150234457A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 3/013 Eye tracking input arrangements G06F3/015 takes precedence
• CPC Class Codes: G06F 3/04812 Interaction techniques based on cursor appearance or behaviour, e.g. being affected by the presence of displayed objects
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06V 40/19 Sensors therefor

Abstract

A system for content provision based on gaze analysis may include a display screen to display a initial content item and a processor to perform gaze analysis on acquired image data of an eye of a viewer viewing the screen to extract a gaze pattern of the viewer with respect to one or a plurality of initial content items, and to cause a presentation of one or a plurality of supplementary content items to the viewer, based on one or a plurality of rules applied on the extracted gaze pattern.

Claims

1. A system for content provision based on gaze analysis, the system comprising:

a display screen to display a initial content item;

a processor to perform gaze analysis on acquired image data of an eye of a viewer viewing the screen to extract a gaze pattern of the viewer with respect to one or a plurality of initial content items, and to cause a presentation of one or a plurality of supplementary content items to the viewer, based on one or a plurality of rules applied on the extracted gaze pattern.

2. The system of claim 1, configured to display said one or a plurality of initial content items with other content items on the screen.

3. The system of claim 1, wherein the processor is configured to cause said one or a plurality of supplementary content items to be displayed on the screen.

4. The system of claim 1, wherein the processor is configured to cause said one or a plurality of supplementary content items to be displayed on the screen, replacing said one or a plurality of initial content items.

5. The system of claim 1, wherein the processor is configured to cause said one or a plurality of supplementary content items to be displayed on the screen, with said one or a plurality of initial content items remaining displayed.

6. The system of claim 1, wherein said one or a plurality of supplementary content items comprises a commercial offer associated with said one or a plurality of initial content items.

7. The system of claim 1, wherein the processor is configured to cause said one or a plurality of supplementary content items to be provided via another device.

8. The system of claim 7, wherein the other device is selected from the group of devices consisting of a printer, a mobile communication device, a computing device, and another display device.

9. The system of claim 1, further comprising an imaging sensor to acquire the image data.

10. The system of claim 1, further comprising an illumination source to illuminate the eye of the viewer.

11. The system of claim 1, wherein the gaze pattern relates to one or a plurality of gaze characteristics selected from the group consisting of duration of gaze directed at said one or a plurality of initial content items, number of times the gaze was directed at said one or a plurality of initial content items, number of times the gaze was directed at said one or a plurality of initial content items over a specific time duration, saccadic movement of the gaze with respect to said one or a plurality of initial content items, combination of gaze directed at different content items of said one or a plurality of initial content items, gaze direction change triggered by said one or a plurality of initial content items, period or periods of time during which the gaze was directed away from any of said one or a plurality of initial content items between consequent gazes directed at that content item or another content item of said one or a plurality of initial content items, changes in time periods during which the gaze was directed away from any of said one or a plurality of initial content items between consequent gazes on that content item, a frequency of which the gaze was directed to any of said one or a plurality of initial content items, time duration of visual feedback at said one or a plurality of initial content items, repetition of visual feedback at said one or a plurality of initial content items, percentage of gaze directed to said one or a plurality of initial content items, speed of directing the gaze away from any of said one or a plurality of initial content items onto a newly presented content, speed of visual feedback migration onto any of said one or a plurality of supplementary content items, and gaze movement within the display area of any of said one or a plurality of initial content items.

12. A method for content provision based on gaze analysis, the method comprising:

performing, using a processor, gaze analysis on acquired image data of an eye of a viewer viewing a screen on which one or a plurality of initial content items is displayed to extract a gaze pattern of the viewer with respect to the initial content item; and

causing one or a plurality of supplementary content items to be presented to the viewer, based on one or a plurality of rules applied on the extracted gaze pattern.

13. The method of claim 12, further comprising displaying said one or a plurality of initial content items with other content items on the screen.

14. The method of claim 12, further comprising causing said one or a plurality of supplementary content items to be displayed on the screen.

15. The method of claim 12, further comprising causing said one or a plurality of supplementary content item to be displayed on the screen, replacing said one or a plurality of initial content items.

16. The method of claim 12, further comprising causing said one or a plurality of supplementary content items to be displayed on the screen, with said one or a plurality of initial content items remaining displayed.

17. The method claim 12, wherein said one or a plurality of supplementary content items comprises a commercial offer associated with said one or a plurality of initial content items.

18-21. -21. (canceled)

22. A non-transitory computer readable storage medium having stored thereon instructions that when executed by a processor cause the processor to:

perform gaze analysis on acquired image data of an eye of a viewer viewing a screen on which one or a plurality of initial content items is displayed to extract a gaze pattern of the viewer with respect to said one or a plurality of initial content item; and

cause one or a plurality of supplementary content items to be presented to the viewer, based on one or a plurality of rules applied on the extracted gaze pattern

23. The non-transitory computer readable storage medium of claim 22, wherein the instructions cause the processor to cause said one or a plurality of supplementary content items to be displayed on the screen.

27. The non-transitory computer readable storage medium of claim 22, wherein the instructions cause the processor to display said one or a plurality of initial content items with other content items on the screen.

24-26. -26. (canceled)