METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE
First Claim
1. A method for providing actionable objects on a landing page of a creative, comprising:
- identifying, by a data processing system, a creative for serving on a computing device, the creative associated with a network address of a landing page;
generating, by the data processing system, an actionable object to be rendered with content of the landing page; and
providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device.
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0 Petitions
Accused Products
Abstract
Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.
39 Citations
20 Claims
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1. A method for providing actionable objects on a landing page of a creative, comprising:
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identifying, by a data processing system, a creative for serving on a computing device, the creative associated with a network address of a landing page; generating, by the data processing system, an actionable object to be rendered with content of the landing page; and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for providing actionable objects on a landing page of a creative, comprising a data processing system configured to:
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identify a creative for serving on a computing device, the creative associated with a network address of a landing page; generate an actionable object to be rendered with content of the landing page; and provide the actionable object to be rendered with content of the landing page responsive to an action taken on the creative when served on the computing device. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer-readable storage medium storing instructions that when executed by a data processor, cause the data processor to perform operations, comprising:
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identifying a creative for serving on a computing device, the creative associated with a network address of a landing page; generating an actionable object to be rendered with content of the landing page; and providing the actionable object to be rendered with content of the landing page responsive to an action taken on the creative when served on the computing device. - View Dependent Claims (20)
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Specification