WIRELESS CUSTOMER AND LABOR MANAGEMENT OPTIMIZATION IN RETAIL SETTINGS
First Claim
1. A method performed by an electronic tracking system accessible in a real-world retail environment, comprising:
- establishing a network connection with a portable electronic device via a wireless communications network, the wireless communications network being accessible to the portable electronic device in the retail environment;
identifying, from an identifier transmitted to the electronic tracking system via the wireless communications network, a user associated with the portable electronic device;
triangulating a position of the portable electronic device in the retail environment, the position of the portable electronic device determined relative to a plurality of defined locations in the retail environment, and the triangulating performed based on a first set of wireless communications with the portable electronic device;
tracking movement of the portable electronic device in the retail environment, the movement of the portable electronic device determined relative to the plurality of defined locations in the retail environment, and the tracking performed based on a second set of wireless communications with the portable electronic device; and
delivering shopping information to the portable electronic device, the shopping information used in a user interactive display presented on the portable electronic device, the shopping information selected for the user based on commerce activities in proximity to the position of the portable electronic device and the movement of the portable electronic device in the retail environment.
2 Assignments
0 Petitions
Accused Products
Abstract
Techniques and system configurations for tracking customers and employees in a commercial environment such as a retail store are described herein. Customer devices that are operated by an associated customer may be tracked to determine customer shopping activities in a retail store, and to obtain promotions or affect targeted results based on the customer'"'"'s activity and a profile associated with the customer. Employee devices that are operated by an associated employee also may be tracked to identify employee activities and manage the interactions that occur with customers in the retail environment. In-store activities and interactions accordingly may be enhanced as a result of advertising, marketing, and analytics derived from the tracked activities.
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Citations
22 Claims
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1. A method performed by an electronic tracking system accessible in a real-world retail environment, comprising:
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establishing a network connection with a portable electronic device via a wireless communications network, the wireless communications network being accessible to the portable electronic device in the retail environment; identifying, from an identifier transmitted to the electronic tracking system via the wireless communications network, a user associated with the portable electronic device; triangulating a position of the portable electronic device in the retail environment, the position of the portable electronic device determined relative to a plurality of defined locations in the retail environment, and the triangulating performed based on a first set of wireless communications with the portable electronic device; tracking movement of the portable electronic device in the retail environment, the movement of the portable electronic device determined relative to the plurality of defined locations in the retail environment, and the tracking performed based on a second set of wireless communications with the portable electronic device; and delivering shopping information to the portable electronic device, the shopping information used in a user interactive display presented on the portable electronic device, the shopping information selected for the user based on commerce activities in proximity to the position of the portable electronic device and the movement of the portable electronic device in the retail environment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computing device comprising:
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a hardware processor and memory; a wireless network communications transceiver; and a device tracking and interaction component implemented using the hardware processor and the memory, the device tracking and interaction component configured to perform operations in a retail environment that; establish a network connection, using the wireless network communications transceiver, from the computing device to an electronic tracking system, the network connection being established via a wireless network that is accessible in the retail environment; transmit device identification information, using the wireless network communications transceiver, to the electronic tracking system, the device identification information identifying the computing device for correlation to an associated user, and the device identification information identifying the computing device for triangulation of the position of the computing device, wherein the position of the computing device is determined relative to a plurality of locations within the retail environment; receive promotional information, the promotional information selected based on;
identifying the computing device to the associated user, the position of the computing device in the retail environment, and previous positions of the computing device in the retail environment; andoutput prompts of the promotional information on the computing device, the promotional information correlated to a shopping activity in the retail environment. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A non-transitory machine-readable storage medium including instructions for device tracking and interaction in a retail environment, the instructions which when executed by a computing device cause the computing device to perform operations including:
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establishing a connection from the computing device to an electronic tracking system, the connection being established with use of a wireless network accessible in the retail environment; providing device identification information to the electronic tracking system, the device identification information identifying the device in the wireless network, and the device identification information used to identify a computing device associated with a particular user; providing device identification information to the electronic tracking system on an ongoing basis to locate and track the position of the computing device from communications with the wireless information network, the position of the computing device determined relative to a plurality of store department zones defined for the retail environment; downloading promotional information, the promotional information designated for the user based on shopping activities occurring proximate to the position of the computing device and movement of the position of the computing device that is tracked in the retail environment; and generating prompts of the promotional information on the computing device based on the shopping activities and the movement of the position of the computing device. - View Dependent Claims (18, 19, 20, 21, 22)
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Specification