SYSTEMS AND METHODS FOR DELIVERING CONTENT

• US 20150235267A1
• Filed: 06/24/2014
• Published: 08/20/2015
• Est. Priority Date: 02/19/2014
• Status: Active Grant

• Current Assignee: V P Holdings Incorporated (Cox Enterprises Incorporated)
• Original Assignee: Cox Target Media Incorporated (Cox Enterprises Incorporated)
• Inventors: Steube, Fred, Vivio, Michael, Cate, James Christian
• Granted Patent: US 10,592,929 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06V 20/20 in augmented reality scenes
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/422 Input-only peripherals , i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] input devices also receiving signals from specially adapted client devices H04N21/4104
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/42202 environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The present disclosure relates to computer-implemented systems and methods for delivering content. An example method may include receiving ambient environment information associated with a user device, the ambient environment information comprising image information for an image having multiple objects positioned within the image, and identifying a user associated with the user device. The method may include identifying a user category associated with the user, and identifying at least two of the objects positioned within the image based at least in part on the image information. The method may include identifying one or more triggers based at least in part on the at least two objects, and identifying, based at least in part on the one or more triggers, at least one marketing message associated with the one or more triggers, the ambient environment information, and the user category. The method may include sending the marketing message to the user device.

Claims

1. A method comprising:

receiving, by a computer system comprising one or more processors, ambient environment information associated with a user device, the ambient environment information comprising image information for an image having multiple objects positioned within the image;

identifying, by the computer system, a user associated with the user device;

identifying, by the computer system, a user category associated with the user;

identifying, by the computer system, at least two of the objects positioned within the image based at least in part on the image information;

identifying, by the computer system, one or more triggers based at least in part on the at least two objects;

identifying, by the computer system and based at least in part on the one or more triggers, at least one marketing message associated with the one or more triggers, the ambient environment information, and the user category; and

sending, by the computer system, the at least one marketing message to the user device.

2. The method of claim 1, wherein the ambient environment information further comprises information aggregated over a predetermined time interval.

3. The method of claim 1, wherein the ambient environment information further comprises one or more of a sound information, a location information, a motion or orientation information, a climate information, a physiological information, a scent information, a chronological information, or a human biometric information.

4. The method of claim 3, wherein the at least one marketing message is associated with at least two of the ambient environment information.

5. The method of claim 1, wherein the image information comprises one or more of a captured image, an abstract pattern, or a pattern discerned from a captured image.

6. The method of claim 1, wherein the response action comprises one or more of serving content, launching an application, retrieving data, or storing data.

7. The method of claim 6, wherein serving content comprises transmitting, by the computer, one or more of multimedia content, messages, or alerts to the user device.

8. The method of claim 6, wherein the content served by the computer comprises an overlayed virtual advertisement.

9. The method of claim 1, wherein the at least one marketing message is further identified based at least in part on the ambient environment information.

10. The method of claim 9, further comprising transmitting, by the computer, the marketing message to a third party device.

11. A user device comprising:

at least one memory storing computer-executable instructions; and

at least one processor configured to execute the computer-executable instructions to;

transmit, by the user device, ambient environment information of the user device to a computer, wherein the ambient environment information is obtained using a device component of the user device;

receive, by the user device, a response action from the computer, the response action based at least in part on the ambient environment information;

execute, by the user device, the response action; and

present, by the user device, a marketing message to a user of the user device, based at least in part on the response action.

12. The user device of claim 11, wherein the ambient environment information comprises one or more of an image information, a sound information, a location information, a motion information, a climate information, a physiological information, a scent information, a chronological information, or a biometric information.

13. The user device of claim 12, wherein the image information comprises one or more of a captured image, an abstract pattern, or a pattern discerned from a captured image.

14. The user device of claim 11, further comprising aggregating ambient environment information over a predetermined time interval.

15. The user device of claim 11, wherein the response action comprises one or more of serving content, launching an application, retrieving data, or storing data.

16. The user device of claim 15, further comprising receiving, by the user device, one or more of multimedia content, messages, or alerts.

17. A non-transitory computer readable medium storing instructions, that when executed by at least one processor, causes the at least one processor to:

receive ambient environment information associated with a user device, the ambient environment information comprising image information for an image having multiple objects positioned within the image;

identify a user associated with the user device;

identify a user category associated with the user;

identify at least two of the objects positioned within the image based at least in part on the image information;

identify one or more triggers based at least in part on the at least two objects;

identify, based at least in part on the one or more triggers, at least one marketing message associated with the one or more triggers, the ambient environment information, and the user category; and

send the at least one marketing message to the user device.

18. The computer readable medium of claim 17, wherein the ambient environment information further comprises information aggregated over a predetermined time interval.

19. The computer readable medium of claim 17, wherein the ambient environment information further comprises one or more of a sound information, a location information, a motion or orientation information, a climate information, a physiological information, a scent information, a chronological information, or a human biometric information.

20. The computer readable medium of claim 19, wherein the at least one marketing message is associated with at least two of the ambient environment information.