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DRAG AND DROP EVENT SYSTEM AND METHOD

  • US 20150242086A1
  • Filed: 02/21/2014
  • Published: 08/27/2015
  • Est. Priority Date: 02/21/2014
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method comprising:

  • receiving a drag and drop event message indicating that a first user has dragged content from a source window to a destination window on a split screen display of a first user device;

    determining, by a processor, an identifier of the first user in response to receiving the drag and drop event message;

    retrieving, by the processor, a first user profile of the first user using the first user identifier, wherein the first user profile identifies a user category of the first user;

    selecting, by the processor, an advertisement based on the user category; and

    communicating the advertisement to the first user device for presentation.

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