SYSTEMS AND METHODS FOR CUSTOMER MOVEMENT TRACKING ANALYTICS
First Claim
1. A system comprising:
- a memory storing information about a user account including shopping preferences; and
one or more processors in communication with the memory and adapted to;
monitor a movement of a user by detecting a location of the user'"'"'s communication device in a merchant store using a network of Bluetooth beacons;
determine a general shopping route taken by the user;
identify an item placed along the general shopping route;
generate an advertisement for the item; and
present the advertisement to the user when the user approaches the item.
2 Assignments
0 Petitions
Accused Products
Abstract
A system or method is provided to monitor a consumer'"'"'s locations and movements within a store. In particular, the locations and movements of the consumer in a merchant'"'"'s store may be monitored using a network of Bluetooth beacons installed throughout the merchant'"'"'s store. Based on the BLE signals detected at the consumer'"'"'s mobile device, the location of the consumer in the store may be determined by triangulation by referencing the designated positions of the BLE beacons that emits the BLE signals. In an embodiment, the consumer'"'"'s locations and movement in the store may be collected and analyzed to generate consumer traffic heat maps in the store. Based on the traffic heat maps, locations may be determined to better facilitate product placement. Further, the shopping routes of the consumer may be analyzed to generate in-store advertisements which are presented to the consumer along the consumer'"'"'s shopping route.
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Citations
21 Claims
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1. A system comprising:
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a memory storing information about a user account including shopping preferences; and one or more processors in communication with the memory and adapted to; monitor a movement of a user by detecting a location of the user'"'"'s communication device in a merchant store using a network of Bluetooth beacons; determine a general shopping route taken by the user; identify an item placed along the general shopping route; generate an advertisement for the item; and present the advertisement to the user when the user approaches the item. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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monitoring, by a hardware processor, a movement of a user by detecting a location of the user'"'"'s communication device in a merchant store using a network of Bluetooth beacons; determining, by the hardware processor, a general shopping route taken by the user; identifying, by the hardware processor, an item placed along the general shopping route; generating, by the hardware processor, an advertisement for the item; and presenting, by the hardware processor, the advertisement to the user when the user approaches the item. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors are adapted to cause the one or more processors to perform a method comprising:
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monitoring a movement of a user by detecting a location of the user'"'"'s communication device in a merchant store using a network of Bluetooth beacons; determining a general shopping route taken by the user; identifying an item placed along the general shopping route; generating an advertisement for the item; and presenting the advertisement to the user when the user approaches the item. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification