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SYSTEMS AND METHODS FOR OPTIMIZING IMPRESSION FREQUENCY

  • US 20150242907A1
  • Filed: 02/26/2014
  • Published: 08/27/2015
  • Est. Priority Date: 02/26/2014
  • Status: Abandoned Application
First Claim
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1. A method for optimizing impression frequency for content presented on a client device, the method comprising:

  • receiving, at a computing system, a notification of an available impression for presenting content on a client device;

    identifying, by the computing system, a user identifier associated with the available impression;

    mapping, by the computing system, the user identifier to a calculated value within a normalized range, wherein the calculated value is a function of the user identifier;

    comparing, by the computing system, the calculated value with an impression probability threshold; and

    determining, by the computing system, whether to bid on the available impression based on a result of the comparison.

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