Affecting Display of Content Based on Negative Reactions
2 Assignments
0 Petitions
Accused Products
Abstract
Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.
4 Citations
37 Claims
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1-17. -17. (canceled)
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18. A method performed by one or more processing devices, comprising:
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outputting, by a processing device, first advertising content to a user device; receiving, by the processing device and from the first user, an express indication of a negative reaction to the first advertising content; obtaining, by the processing device, information relating to the first advertising content based on the negative reaction; identifying, by the processing device, second advertising content having one or more characteristics in common with the first advertising content; identifying, by the processing device, one or more second users having one or more characteristics in common with the first user; adjusting a bid for distributing the second advertising content to the one or more second users based on the negative reaction by the first user; conducting, based on the adjusted bid and bids for other advertising content, an advertisement selection process for distribution of advertising content to the one or more second users; and distributing advertising content to the one or more second users based on the outcome of the advertisement selection process. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. One or more non-transitory computer readable media storing instructions that are executable by one or more processing devices to perform operations comprising:
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outputting first advertising content, by the processing device, to a user device; receiving, by the processing device and from a first user of the first user device, an express indication of a negative reaction to the first advertising content; obtaining information relating to the first advertising content based on the negative reaction; identifying, by the processing device, second advertising content having one or more characteristics in common with the first advertising content; identifying, by the processing device, one or more second users having one or more characteristics in common with the first user; adjusting, by the processing device, a bid for distributing the second advertising content to the one or more second users based on the negative reaction by the first user; conducting, by the processing device and based on the adjusted bid and bids for other advertising content, an advertisement selection process for distribution of advertising content to the one or more second users; and distributing, by the processing device, advertising content to the one or more second users based on the outcome of the advertisement selection process. - View Dependent Claims (36)
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37. A system comprising:
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memory storing instructions that are executable; and one or more processing devices to execute the instructions to implement a content management system to perform operations comprising; outputting first advertising content to a user device; receiving, from the first user, an express indication of a negative reaction to the first advertising content; obtaining information relating to the first advertising content based on the negative reaction; identifying second advertising content having one or more characteristics in common with the first advertising content; identifying one or more second users having one or more characteristics in common with the first user; adjusting a bid for distributing the second advertising content to the one or more second users based on the negative reaction by the first user; conducting, based on the adjusted bid and bids for other advertising content, an advertisement selection process for distribution of advertising content to the one or more second users; and distributing advertising content to the one or more second users based on the outcome of the advertisement selection process.
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Specification