METHOD AND SYSTEM FOR PRESENTING BANNERS HAVING DIRECT LINK TO USER PROFILE INFORMATION

• US 20150254718A9
• Filed: 12/30/2013
• Published: 09/10/2015
• Est. Priority Date: 09/11/2003
• Status: Abandoned Application

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Roberts, Gregory B., Wills, Scott
• Application Number:
  US14/143,963
• Publication Number:
  US 20140289048A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A method and system for generating electronic advertisement, such as banner ads, based on user profile information and other information are disclosed. An online promotion service may receive profile information, location information and other information from a user. The user may also define a proximity preference which may include a range of distance the user is willing to travel to redeem one or more promotions. A service or product provider or other authorized entity may define a proximity preference which may include a target range of advertisement exposure. The online promotion service may present advertisements for incentives and other promotions based on user profile information as well as proximity preference information where the proximity preference is defined by the user, the provider, or both. The user may activate a user identifier displayed on the advertisement which provides a direct link to user profile information to enable the user to easily and quickly modify and update user profile information.

Claims

1. A computer-implemented method of generating advertisements, the method being implemented by a computer system that includes one or more physical processors programmed with one or more computer program instructions which, when executed, perform the method, the method comprising:

receiving, at the computer system, user profile information for a user;

obtaining, by the computer system, location information for the user, the location information defining a travel route along which the user is willing to receive advertisements related to providers that are within a specified proximity of a given location along the travel route;

generating, by the computer system, at least one advertisement for a particular product or service for the user based on the user profile information, the location information, and the specified proximity, wherein the at least one advertisement is associated with a provider of the particular product or service that is located within the specified proximity of the given location along the travel route; and

transmitting, by the computer system, the at least one advertisement to a user device associated with the user.