Prediction of Vehicle Transactions and Targeted Advertising Using Vehicle Telematics
First Claim
Patent Images
1. A method comprising causing a processor to:
- receive vehicle information from on-board devices installed in a plurality of vehicles; and
predict, based on the vehicle information, that a given user of a given vehicle of the plurality of vehicles will engage in a financial transaction involving their vehicle within a predetermined amount of time.
5 Assignments
0 Petitions
Accused Products
Abstract
A method of generating targeted advertisements includes receiving vehicle information, such as vehicle diagnostics information, from on-board devices installed in vehicles. A processor may then predict, based on the vehicle information, that a given vehicle user will engage in a financial transaction involving their vehicle, such as a purchase of a replacement vehicle or repair, within a predetermined amount of time. This prediction may be used to match a vendor to the given vehicle user, and a targeted advertisement from the matched vendor, the subject matter of which correspond to the predicted financial transaction, may be delivered to the given user.
-
Citations
24 Claims
-
1. A method comprising causing a processor to:
-
receive vehicle information from on-board devices installed in a plurality of vehicles; and predict, based on the vehicle information, that a given user of a given vehicle of the plurality of vehicles will engage in a financial transaction involving their vehicle within a predetermined amount of time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A method comprising,
causing a processor to: -
receive vendor information, obtain a prediction that a given user of a given vehicle of a plurality of vehicles will engage in a financial transaction involving their vehicle within a predetermined time period, the prediction having been generated based on vehicle information from on-board devices installed in the plurality of vehicles, and match a vendor to the given user based on the prediction and the vendor information; and deliver to the given user an advertisement from the matched vendor, the subject matter of the advertisement corresponding to the financial transaction. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
-
-
23. A method comprising:
-
causing a processor to; receive a plurality of advertisement bids each having a corresponding target probability and a corresponding time period, receive vehicle information from on-board devices installed in a plurality of vehicles, predict, based on the vehicle information, for each of the corresponding time periods, a probability that a given user of a given vehicle of the plurality of vehicles will engage in a financial transaction involving their vehicle within the respective time period, and match one of the plurality of advertisement bids to the given user based on whether the predicted probability for the respective advertisement bids corresponding time period exceeds the respective advertisement bid'"'"'s corresponding target probability; and delivering to the given user an advertisement corresponding to the one of the plurality of advertisement bids matched to the given user.
-
-
24. A method comprising:
-
causing a processor to; receive a plurality of advertisement bids each having a corresponding target time period, receive vehicle information from on-board devices installed in a plurality of vehicles, predict, based on the vehicle information, for each of the advertisement bids, whether a given user of a given vehicle of the plurality of vehicles will engage in a financial transaction involving their vehicle within the respective advertisement bid'"'"'s corresponding target time period, and match one of the plurality of advertisement bids to the given user based on the prediction; and delivering to the given user an advertisement corresponding to the one of the plurality of advertisement bids matched to the given user.
-
Specification