METHOD FOR PROVIDING ADVERTISEMENT DATA

• US 20150256877A1
• Filed: 05/19/2015
• Published: 09/10/2015
• Est. Priority Date: 09/13/2013
• Status: Abandoned Application

• Current Assignee: Panasonic Intellectual Property Corporation of America (Panasonic Holdings Corporation)
• Original Assignee: Panasonic Intellectual Property Corporation of America (Panasonic Holdings Corporation)
• Inventors: YONEDA, AKI, UESAKA, YASUSHI, OHSUMI, YOSHIAKI, MORI, DAISUKE, OZAWA, YUKA
• Application Number:
  US14/715,598
• Publication Number:
  US 20150256877A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/488 Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

An advertisement ID and a personal ID are received from a video playback apparatus, personal information corresponding to the user ID is obtained from a first data base that manages at least one piece of personal information, advertisement information corresponding to the advertisement ID is obtained using a second data base that manages at least one piece of advertisement information, the advertisement information is used for generating superimposition advertisement data, which is superimposed upon the advertisement data, first superimposition advertisement data is generated using the personal information and the advertisement information, and the first superimposition advertisement data is provided to the video playback apparatus through a network in order to cause the video playback apparatus to play back the advertisement data upon which the first superimposition data is superimposed.

Claims

1. A method for providing advertisement data in an advertisement data generation system connected, through a network, to a video playback apparatus that plays back the advertisement data, the method comprising:

receiving an advertisement identifier indicating the advertisement data and a user identifier indicating a user relating to the video playback apparatus from the video playback apparatus through the network;

obtaining first personal information corresponding to the user identifier using a first database that manages at least one piece of personal information;

obtaining first advertisement information corresponding to the advertisement identifier using a second database that manages at least one piece of advertisement information, the advertisement information being used for generating superimposition advertisement data, which is superimposed upon the advertisement data;

generating first superimposition advertisement data using the first personal information and the first advertisement information; and

providing the first superimposition advertisement data to the video playback apparatus through the network in order to cause the video playback apparatus to play back the advertisement data upon which the first superimposition advertisement data is superimposed.

2. The method for providing advertisement data according to claim 1,

wherein, if the first personal information is not obtained using the first database, the first superimposition advertisement data is generated only from the first advertisement information.

3. The method for providing advertisement data according to claim 1,

wherein the first superimposition advertisement data includes a value relating to an advertising target of the advertisement data, and

wherein the value is calculated on the basis of the first personal information.

4. The method for providing advertisement data according to claim 3,

wherein the advertising target is automobile insurance, and

wherein the value indicates an estimated cost of the automobile insurance for an automobile owned by the user.

5. The method for providing advertisement data according to claim 4,

wherein the first personal information includes at least one of following pieces of information:

age of the user, a color of a driver'"'"'s license of the user, and a main purpose of use when the user uses the automobile, and

wherein the estimated cost of the automobile insurance is calculated on the basis of at least one of following pieces of information included in the first personal information;

a base insurance cost of the automobile insurance, the age of the user, the color of the driver'"'"'s license of the user, and the main purpose of use when the user uses the automobile.

6. The method for providing advertisement data according to claim 3,

wherein the advertising target is an automobile, and

wherein the value indicates a purchase cost at a time when the user purchases the automobile that is the advertising target.

7. The method for providing advertisement data according to claim 6,

wherein the first personal information includes at least one of following pieces of information:

a make and a model of an automobile owned by the user, a travel distance of the automobile owned by the user, a history of automobile accidents of the user, and a state of scratches of the automobile owned by the user, and

wherein the purchase cost is calculated on the basis of at least one of following pieces of information included in the first personal information;

a base trade-in price corresponding to the make and the model of the automobile owned by the user, the travel distance of the automobile owned by the user, the history of automobile accidents of the user, and the state of scratches of the automobile owned by the user.

8. The method for providing advertisement data according to claim 3,

wherein the advertising target is an automobile, and

wherein the value indicates a predicted value of an improvement in a travel distance at a time when the user replaces the automobile owned by the user with the automobile that is the advertising target.

9. The method for providing advertisement data according to claim 8,

wherein the first personal information is a make and a model of the automobile owned by the user, and

wherein the predicted value of the improvement in the travel distance is calculated on the basis of a maximum travel distance of the automobile that is the advertising target and a maximum travel distance of the automobile owned by the user.

10. The method for providing advertisement data according to claim 1,

wherein an advertising target of the advertisement data includes a plurality of types of articles, and

wherein the first superimposition advertisement data indicates one of the plurality of types of articles to be recommended to the user.

11. The method for providing advertisement data according to claim 10,

wherein the first personal information includes information regarding a type and a model number of a home appliance owned by the user and a television viewing history of the user, and

wherein the article to be recommended to the user is determined on the basis of the type and the model number of the home appliance owned by the user and the television viewing history of the user.

12. The method for providing advertisement data according to claim 1,

wherein an advertising target of the advertisement data includes a dealer,

wherein the dealer includes a plurality of local stores, and

wherein the first superimposition advertisement data indicates a name of one of the plurality of local stores nearest to the user'"'"'s home and positional information regarding the nearest store.

13. The method for providing advertisement data according to claim 12,

wherein the first personal information includes information regarding an address of the user'"'"'s home,

wherein the nearest store is selected on the basis of the address of the user'"'"'s home,

wherein the positional information is map information including a position of the nearest store on a map, and

wherein map information including the position of the nearest store is obtained using a third database that manages map data.

14. The method for providing advertisement data according to claim 1,

wherein a provider of the advertisement data and a provider of the superimposition advertisement data are the same.

15. The method for providing advertisement data according to claim 1,

wherein a provider of the advertisement data and a provider of the superimposition advertisement data are different from each other.

16. A method for providing advertisement data in an advertisement data generation system connected, through a network, to a video playback apparatus that plays back the advertisement data, the method comprising:

receiving an advertisement identifier indicating the advertisement data and viewing state information including a time and a position at which the advertisement data is watched at the video playback apparatus, from the video playback apparatus through the network;

obtaining first advertisement information corresponding to the advertisement identifier using a first database that manages at least one piece of advertisement data, the advertisement information being used for generating superimposition advertisement data, which is superimposed upon the advertisement data;

generating first superimposition advertisement data using the first advertisement information and the viewing state information; and

providing the first superimposition advertisement data to the video playback apparatus through the network in order to cause the video playback apparatus to play back the advertisement data upon which the first superimposition advertisement data has been superimposed.

17. The method for providing advertisement data according to claim 16,

wherein the advertisement data includes first time information regarding an advertising target,

wherein the first superimposition advertisement data includes second time information regarding the advertising target, and

wherein the first time information and the second time information are different from each other.

18. The method for providing advertisement data according to claim 17,

wherein the advertising target includes a dealer,

wherein the advertisement data includes information regarding a first event provided by the dealer and the first time information indicating a period in which the first event is provided,

wherein the first superimposition advertisement data includes information regarding a second event provided by the dealer and the second time information indicating a period in which the second event is provided, and

wherein the first event and the second event are different from each other.

19. The method for providing advertisement data according to claim 18,

wherein the dealer includes a plurality of local stores, and

wherein the first superimposition advertisement data includes a name of one of the plurality of local stores nearest to a point at which the advertisement data is watched and positional information regarding the nearest store.

20. The method for providing advertisement data according to claim 19,

wherein the nearest store is selected using the viewing state information,

wherein the positional information is map information including a position of the nearest store on a map, and

wherein the map information including the position of the nearest store is obtained using a second database that manages map data.

21. The method for providing advertisement data according to claim 20, further comprising:

receiving a user identifier indicating a user relating to the video playback apparatus from the video playback apparatus through the network;

obtaining first personal information corresponding to the user identifier using a third database that manages at least one piece of personal information; and

generating the first superimposition advertisement data using the first personal information.

22. The method for providing advertisement data according to claim 18,

wherein the dealer is an automobile dealer.