SYSTEM AND METHOD OF PROVIDING INFORMATION BASED ON STREET ADDRESS

• US 20150261858A1
• Filed: 06/29/2009
• Published: 09/17/2015
• Est. Priority Date: 06/29/2009
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Tang, Xinyu, Nanavati, Vibhor, Chapin, Charles, Ohazama, Chikai J., Eland, Andrew, Charaniya, Amin P.
• Application Number:
  US12/493,532
• Publication Number:
  US 20150261858A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A system and method is provided that infers a user'"'"'s intent when the user searches for a particular address or other geographic location. In that regard, the system and method may select advertisements in response to a user searching for street addresses. The advertisements may be selected by searching for advertisements that match search terms associated with the street address, where the search terms were associated with the street address based on the businesses at the street address.

Claims

1. A computer-implemented method of selecting information associated with a geographic location comprising:

receiving, with one or more processors, a request from a second user, the request identifying a geographic location;

determining, with the one or more processors,

     1) a listing at the geographic location that was selected by a first user, and

     2) a search query that was conducted by the first user that resulted in the listing at the geographic location being provided to, and selected by, the first user, wherein the search query is distinct from the received request;

selecting, with the one or more processors, information based on the search query; and

providing, with the one or more processors, the information to an electronic display for display to the second user.

2. The method of claim 1 wherein the listing comprises data identifying a business.

3. The method of claim 2 wherein determining a search query comprises:

determining, with the one or more processors, a first search term associated with the listing, wherein the listing was selected by at least one user when search results were provided to the user in response to the user conducting a search containing the first search term;

determining, with the one or more processors, a second search term associated with the listing wherein the listing was selected by at least one user when search results were provided to the user in response to the user conducting a search containing the second search term; and

selecting, with the one or more processors, the first search term or the second search term for inclusion in the search query depending on the number of times that the listing was selected by users in response to the first search term and the number of times that the listing was selected by users in response to the second search term, respectively.

4. The method of claim 3 wherein selecting the first search term or the second search term comprises selecting the first search term when the number of times that the listing was selected by users in response to the first search term exceeds the number of times that the listing was selected by users in response to the second search term.

5. The method of claim 3 further comprising selecting the second search term for inclusion in the search query if the number of times that the listing was selected by users in response to the first search term is below a threshold value.

6. The method of claim 1 wherein the second user identified the geographic location by street address.

7. The method of claim 1 wherein the listing is a business located at a street address.

8. The method of claim 7 wherein:

a first business and a second business are located at the street address;

the first business was selected by at least one user when search results were provided to the user in response to the user conducting a search containing a first search term;

the second business was selected by at least one user when search results were provided to the user in response to the user conducting a search containing a second search term; and

determining a search query comprises selecting the first search term or the second search term for inclusion in the search query based on the popularity of the first business and the second business.

9. The method of claim 8 wherein the popularity of a business is based on the number of times the business was selected by users from among a plurality of search results.

10. A method of selecting information associated with a geographic location comprising:

receiving a request from a second user, the request identifying a geographic location;

determining a first search query associated with the geographic location,

determining a second search query associated with the geographic location;

selecting the first search query or the second search query based on how often a listing at the geographic location was selected by users when included among search results provided to users in response to the first search query;

selecting information based on the selected search query; and

providing the information to an electronic display for display to the second user.

11. The method of claim 10 wherein the second search query is based on the name of the listing, and wherein the second search query is selected when the number of times the listing was selected by users in response to the first search query is below a threshold.

12. The method of claim 10 wherein the second search query is based on the category of the listing, and wherein the second search query is selected when the number of times the listing was selected by users in response to the first search query is below a threshold.

13. The method of claim 10 wherein selecting the first search query or the second search query is not based on how often the listing was selected by users when included among search results provided to users in response to the second search query.

14. The method of claim 10 wherein the information comprises an advertisement.

15. The method of claim 10 further comprising providing a map to the electronic display for display to the second user, where the map includes the street address.

16. A system comprising:

a first computer at a first node of a network;

the first computer having access to a set of instructions operable by the first computer, a set of street addresses, listing information for businesses where each business is associated with a member of the set of street addresses, and set of advertisements where each advertisement is associated with a keyword; and

a client device at a second node of the network different from the first node, the device comprising a user input device, an electronic display, a processor and instructions operable by the processor;

the instructions of the first computer comprising;

selecting a listing keyword for each street address based on the listing information, receiving a street address from the client device

determining a listing keyword based on the street address that was received,

selecting an advertisement based on the correspondence between the advertisement'"'"'s keyword and the determined listing keyword, and

transmitting the advertisement to the client device over the network; and

the instructions of the client device comprising;

transmitting a street address to the first computer; and

displaying, on the electronic display, the advertisement transmitted by the first computer.

17. The system of claim 16 wherein the network is the Internet.

18. The system of claim 16 wherein the first computer is a web server.

19. The system of claim 16 wherein the client device is a mobile phone.

20. The system of claim 16 wherein the client device is a personal computer.

21. A method of displaying an advertisement comprising:

receiving, from a user input device, a street address;

providing data identifying the street address to a computer over a network;

receiving data identifying an advertisement; and

displaying, on an electronic display device in accordance with instructions executed by a processor, an advertisement and information associated with the street address;

wherein the advertisement was selected based on the most popular search term for a business located at the street address, and where the most-popular search term comprises the search term that was associated with the most user selections of the business when the business was listed among other search results in response to a search including the term.

22. The method of claim 21 further comprising transmitting the street address to a search engine.

23. The method of claim 21 further comprising receiving a map in response to providing the street address, and displaying the map on the electronic display.

24. The method of claim 21 wherein the advertisement indicates whether a business or property at the street address is available for sale or rent.

25. The method of claim 21 wherein the street address is provided as the destination identified in a request for directions.

26. The method of claim 21 further comprising receiving and displaying information relating to a business at the street address.

27. The method of claim 21 wherein the instructions comprise a web browser.

28. The method of claim 21 wherein the most-popular search term was contained in a query that identified a geographic location that included the street address.

29. A non-transitory computer-usable medium including a program comprising:

computer code that receives a request from a second user, the request identifying a geographic location;

computer code that determines a search query associated with the geographic location, wherein the search query is further associated with a listing at the geographic location, and wherein the listing was selected by a first user when search results were provided to the first user in response to the search query;

computer code that selects information based on the search query; and

computer code that provides the information to an electronic display for display to the second user.

31. The non-transitory computer-usable medium of claim 29, wherein the computer code that determines the search query, further comprises computer code that:

determines a first search term associated with the listing, wherein the listing was selected by at least one user when search results were provided to the user in response to the user conducting a search containing the first search term;

determines a second search term associated with the listing wherein the listing was selected by at least one user when search results were provided to the user in response to the user conducting a search containing the second search term; and

selects the first search term or the second search term for inclusion in the search query depending on the number of times that the listing was selected by users in response to the first search term and the number of times that the listing was selected by users in response to the second search term, respectively.

32. The non-transitory computer-usable medium of claim 31, wherein the computer code that selects the first search term or the second search term selects the first search term when the number of times that the listing was selected by users in response to the first search term exceeds the number of times that the listing was selected by users in response to the second search term.

33. The non-transitory computer-usable medium of claim 29, wherein:

a first business and a second business are located at a street address associated with the listing;

the first business was selected by at least one user when search results were provided to the user in response to the user conducting a search containing a first search term;

the second business was selected by at least one user when search results were provided to the user in response to the user conducting a search containing a second search term; and

the computer code that determines the search query comprises computer code that selects the first search term or the second search term for inclusion in the search query based on the popularity of the first business and the second business.

30. A computer-usable medium including a program comprising:

computer code that receives, from a user input device, a street address;

computer code that provides data identifying the street address to a computer over a network;

computer code that receives data identifying an advertisement; and

computer code that displays, on an electronic display device in accordance with instructions executed by a processor, an advertisement and information associated with the street address;

wherein the advertisement is selected based on the most-popular search term for a business located at the street address, and where the most-popular search term comprises the search term that was associated with the most user selections of the business when the business was listed among other search results in response to a search including the term.

34. A system for selecting information associated with a geographic location, the system comprising:

a processor configured to;

receive a request from a second user, the request identifying a geographic location;

determine a search query associated with the geographic location wherein the search query is further associated with a listing at the geographic location, and wherein the listing was selected by a first user when search results were provided to the first user in response to the search query;

select information based on the search query; and

provide the information to an electronic display for display to the second user.

35. The system claim 34, wherein the processor is further configured to:

determine a first search term associated with the listing, wherein the listing was selected by at least one user when search results were provided to the user in response to the user conducting a search containing the first search term;

determine a second search term associated with the listing wherein the listing was selected by at least one user when search results were provided to the user in response to the user conducting a search containing the second search term; and

select the first search term or the second search term for inclusion in the search query depending on the number of times that the listing was selected by users in response to the first search term and the number of times that the listing was selected by users in response to the second search term, respectively.

36. The system of claim 35, wherein the processor is further configured to select the first search term when the number of times that the listing was selected by users in response to the first search term exceeds the number of times that the listing was selected by users in response to the second search term.

37. The system of claim 34, wherein:

a first business and a second business are located at a street address associated with the listing;

the first business was selected by at least one user when search results were provided to the user in response to the user conducting a search containing a first search term;

the second business was selected by at least one user when search results were provided to the user in response to the user conducting a search containing a second search term; and

the processor is configured to determine the search query by selecting the first search term or the second search term for inclusion in the search query based on the popularity of the first business and the second business.