METHODS AND APPARATUS TO COMPENSATE IMPRESSION DATA FOR MISATTRIBUTION AND/OR NON-COVERAGE BY A DATABASE PROPRIETOR
First Claim
1. A method, comprising:
- receiving, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device;
sending a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request;
obtaining a count of media impressions occurring on the first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and
determining, using a processor, the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device.
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0 Petitions
Accused Products
Abstract
Methods and apparatus to compensate impression data for misattribution and non-coverage by a database proprietor are disclosed. An example method includes obtaining a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device.
105 Citations
109 Claims
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1. A method, comprising:
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receiving, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; sending a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; obtaining a count of media impressions occurring on the first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining, using a processor, the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. An apparatus, comprising:
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an impression collector to; receive, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; and send a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; an impression information collector to access a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and a non-coverage corrector to determine the demographic information for the portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device, at least one of the impression information collector or the non-coverage corrector being implemented by a logic circuit. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a processor to at least:
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access, at a first internet domain, a first request from a computing device, the first request indicative of access to media at the computing device; and send a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; access a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining the demographic information for the portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A method to compensate impressions of media for misattribution error, the method comprising:
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receiving, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; sending a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; generating, using a processor, an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household, the first audience distribution comprising a distribution of first household members of the first household into demographic groups, based on a survey response of the first household, of ones of the household members who are registered with a database proprietor, the first audience distribution being based on accesses to first media by the first household members; normalizing, using the processor, the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix comprising a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression to correspond to a person in a second demographic group; and compensating misattribution error in the impressions by re-assigning the impressions from the second demographic group to the first demographic group using the misattribution correction matrix. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53)
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54. An apparatus to compensate impressions of media for misattribution error, the apparatus comprising:
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an impression collector to; receive, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; and send a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; an aggregated distribution generator to generate an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household, the first audience distribution comprising a distribution of first household members of the first household into demographic groups, based on a survey response of the first household, of ones of the first household members who are registered with a database proprietor, the first audience distribution being based on accesses to first media by the first household members; a matrix normalizer to normalize the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix comprising a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression to correspond to a person in a second demographic group; and a misattribution corrector to compensate misattribution error in the impressions by re-assigning the impressions from the second demographic group to the first demographic group using the misattribution correction matrix, at least one of the aggregated distribution generator, the matrix normalizer, or the misattribution corrector being implemented by a logic circuit. - View Dependent Claims (55, 56, 57, 58, 59, 60, 61, 62, 63)
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64. A computer readable storage medium comprising computer readable instructions which, when executed, cause a processor to at least:
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access, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; and send a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; generate an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household, the first audience distribution comprising a distribution of first household members of the first household into demographic groups, based on a survey response of the first household, of ones of the first household members that are registered with a database proprietor, the first audience distribution being based on accesses to first media by the first household members; normalize the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix comprising a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression to correspond to a person in a second demographic group; and compensate misattribution error in the impressions by re-assigning the impressions from the second demographic group to the first demographic group using the misattribution correction matrix. - View Dependent Claims (65, 66, 67, 68, 69, 70, 71, 72, 73)
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74. A method to compensate impressions of media for misattribution error, the method comprising:
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receiving, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; sending a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; generating, using a processor, an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household, the first audience distribution comprising a distribution of first household members of the first household into demographic groups of ones of the first household members that are registered with a database proprietor, the first audience distribution being based on accesses to first media by the first household members, and the aggregated audience distribution being generated without using cookies; normalizing, using the processor, the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix comprising a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression to correspond to a person in a second demographic group; and compensating misattribution error in the impressions by re-assigning the impressions to the first demographic group using the misattribution correction matrix, the impressions being indicative of media accessed on mobile devices. - View Dependent Claims (75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86)
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87. An apparatus to compensate impressions of media for misattribution error, the apparatus comprising:
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an impression collector to; receive, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; and send a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; an aggregated distribution generator to generate an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household, the first audience distribution comprising a distribution of first household members of the first household into demographic groups of ones of the first household members that are registered with a database proprietor, the first audience distribution being based on accesses to first media by the first household members, the aggregated distribution generator to generate the aggregated audience distribution without using cookies; a matrix normalizer to normalize the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix comprising a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression to correspond to a person in a second demographic group; and a misattribution corrector to compensate misattribution error in the impressions by re-assigning the impressions to the first demographic group using the misattribution correction matrix, the impressions being indicative of media accessed on mobile devices, at least one of the aggregated distribution generator, the matrix normalizer, or the misattribution corrector being implemented by a logic circuit. - View Dependent Claims (88, 89, 90, 91, 92, 93, 94, 95, 96)
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97. A computer readable storage medium comprising computer readable instructions which, when executed, cause a processor to at least:
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access, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; and send a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the first request; generate an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household, the first audience distribution comprising a distribution of first household members of the first household into demographic groups of ones of the first household members that are registered with a database proprietor, the first audience distribution being based on accesses to first media by the first household members, and the aggregated audience distribution being generated without using cookies; normalize the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix comprising a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression to correspond to a person in a second demographic group; and compensate misattribution error in the impressions by re-assigning the impressions to the first demographic group using the misattribution correction matrix, the impressions being indicative of media accessed on mobile devices. - View Dependent Claims (98, 99, 100, 101, 102, 103, 104, 105, 106)
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107. A method, comprising:
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collecting, using a processor, media impressions from a first type of computing device; requesting, using the processor, demographic information for the media impressions from a database proprietor, a first portion of the media impressions corresponding to persons for whom demographic information is stored by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor receiving the demographic information corresponding to the first portion of the media impressions from the database proprietor; determining, using the processor, a number of media impressions in the second portion of the media impressions; and determining, using the processor, the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device.
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108. A method, comprising:
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receiving, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; receiving, at the first internet domain, a second request from the computing device, the second request indicative of access to a duration unit of the media at the computing device; sending a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the second request; obtaining a count of duration units occurring on the first type of computing device, a first portion of the duration units corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the duration units corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining, using a processor, the demographic information for the second portion of the duration units based on a first probability that media corresponding to the duration units is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device.
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109. An apparatus, comprising:
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an impression collector to; receive, at a first internet domain, a first request from a first type of computing device, the first request indicative of access to media at the computing device; receive, at the first internet domain, a second request from the computing device, the second request indicative of access to a duration unit of the media at the computing device; and send a request for demographic information corresponding to requests received at the first internet domain from the first type of computing device, the requests including the second request; an impression information collector to access a count of duration units occurring on a first type of computing device, a first portion of the duration units corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the duration units corresponding to persons for whom demographic information is unavailable to the database proprietor; and a non-coverage corrector to determine the demographic information for the portion of the duration units based on a first probability that media corresponding to the duration units is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device, at least one of the impression information collector or the non-coverage corrector being implemented by a logic circuit.
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Specification