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FIRST PARTY ADVERTISEMENT SERVING

  • US 20150262235A1
  • Filed: 03/23/2015
  • Published: 09/17/2015
  • Est. Priority Date: 06/09/2005
  • Status: Active Grant
First Claim
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1. A method of serving an advertisement to a client system, the method comprising:

  • receiving an advertisement serving request at a server from a publisher web page directed to an adserver within a delegated sub-domain of an advertiser and redirected within a domain of the advertiser via a domain name service (DNS) server;

    receiving data from the client system set within the domain of the advertiser;

    selecting an advertisement from a plurality of candidate advertisements based at least upon the data set within the domain of the advertiser; and

    providing updated data set within the domain of the advertiser via the delegated sub-domain of the advertiser.

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