Color Displays Based on Color Emotions and Color Harmony

• US 20150268098A1
• Filed: 06/02/2015
• Published: 09/24/2015
• Est. Priority Date: 07/11/2007
• Status: Active Grant

• Current Assignee: Columbia Insurance Company (Berkshire Hathaway Incorporated)
• Original Assignee: Columbia Insurance Company (Berkshire Hathaway Incorporated)
• Inventors: Minchew, Carl, Ghaznavi, Priscilla, Magno, Andrea, O'Neill, Ellen, Yeo, Hannah
• Granted Patent: US 10,107,687 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G01J 3/463 Colour matching
• CPC Class Codes: G01J 3/526 for choosing a combination of different colours, e.g. to produce a pleasing effect for an observer

Abstract

The present invention relates to physical and virtual color displays that are based on psychophysical color emotions and psychophysical color harmony. Such color displays assist the consumers to choose colors, more specifically paint or stain colors, based on the emotions of the consumers or the emotions of the colors, as well as the harmony of the colors.

Claims

1. A color display comprising a plurality of colors arranged on a tangible substrate wherein the plurality of colors are arranged as spokes disposed on both sides of a central axis,

wherein the central axis extends from warm colors to cool colors and wherein each spoke ranges from dark colors to light colors,

wherein the colors from two spokes located on a same plane and across the central axis from each other have substantially the same hue, and

wherein the colors on the substrate comprise first color emotion values based on a first psychophysical equation and wherein the first color emotion values of said colors are within a predetermined range or have a predetermined average.

2. The color display of claim 1, wherein each spoke ranges from dark colors proximate to the central axis to light colors away from the central axis.

3. The color display of claim 1, wherein the warm colors and cool colors are based on a warm-cool psychophysical equation.

4. The color display of claim 1, wherein the dark colors and light colors are based on a dark-light psychophysical equation.

5. The color display of claim 1, wherein colors arranged on same position away from the central axis on the spokes are harmonious to each other.

6. The color display of claim 1, wherein colors located on a same column parallel to the central axis are harmonious to each other.

7. The color display of claim 1, wherein the colors located on two adjacent columns parallel to the central axis are harmonious to each other.

8. The color display of claim 1, wherein the central axis is a vertical axis on the substrate.

9. The color display of claim 1, wherein the substrate forms a backing surface of a cabinet.

10. The color display of claim 1, wherein the substrate comprises a computer screen.

11. The color display of claim 1, wherein the plurality of colors form a butterfly or hour-glass pattern

12. The color display of claim 1, wherein the first color emotion value is an exciting-calming color emotion.

13. A set of color displays comprising a plurality of the color displays of claim 1, wherein the plurality of colors in each of said color displays have a unique predetermined average of first color emotion values.

14. A method for applying psychophysical color emotions to select colors for a color palette comprising the steps of

arranging the colors relative to at least three axes on at least one tangible substrate, wherein at least one axis is based on a color emotion;

selecting a group of colors for the color palette based on the positions of the colors relative to the at least three axes.

15. The method according to claim 14, wherein the selecting step comprises the step of keeping a value on a first axis substantially constant and vary the values on a second or a third axis.

16. The method according to claim 14, wherein the selecting step comprises the step of keeping values on a first and a second axes substantially constant and vary the value on a third axis.

17. The method according to claim 14, wherein at least two axes are based on color emotions.

18. The method according to claim 14, wherein at least three axes are based on color emotions.

19. The method according to claim 14, wherein the color emotion is selected from a group consisting of exciting-calm, inviting-uninviting, warm-cool, light-dark, clean-dirty, happy-depressing and fun-serious and combinations thereof.

20. The method according to claim 14, wherein the arranging step is calculated by a processor programmed with at least one psychophysical equation for color emotion using tristimulus coordinates of the colors.