Method for Passive Mining of Usage Information In A Location-Based Services System
3 Assignments
0 Petitions
Accused Products
Abstract
A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.
-
Citations
26 Claims
-
1-6. -6. (canceled)
-
7. A computer-implemented method comprising:
-
receiving, at a computer system and from a client computing device, a request that identifies a product that is of interest to a user; identifying, by the computer system, a geographic indicator that is associated with the client computing device and indicates a location for the client computing device; selecting, by the computer system, a group of candidate restaurants from among a plurality of restaurants based, at least in part, on the request; accessing, by the computer system, location information that identifies locations of the candidate restaurants; comparing the location for the client computing device with the locations of the candidate restaurants; selecting, by the computer system, a particular restaurant from among the candidate restaurants based, at least in part, on the comparison of the location for the client computing device with the locations of the candidate restaurants; and using, by the computer system, the particular restaurant to process the request from the client computing device. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
-
-
25. A computer system comprising:
-
an interface to receive, from client computing devices, requests that identify products that are of interest to users associated with the client computing devices; a location gateway that is programmed to identify geographic indicators that are associated with the client computing devices and indicate locations for the client computing device; a location application platform that is programmed to; select a group of candidate restaurants from among a plurality of restaurants based, at least in part, on the requests, access location information that identifies locations of the candidate restaurants, compare the locations for the client computing devices with the locations of the candidate restaurants, select particular restaurants from among the candidate restaurants based, at least in part, on the comparison of the locations for the client computing devices with the locations of the candidate restaurants, and use the particular restaurants to process the requests from the client computing devices. - View Dependent Claims (26)
-
Specification