USER DEVICE SIDE PREDICTED PERFORMANCE MEASURE ADJUSTMENTS
First Claim
1. A method comprising:
- receiving a content item request from a user device for content items to be presented on the user device, the user device being associated with a user device identifier;
determining, by one or more data processors, content items responsive to the content item request, wherein each of the content items have a stored predicted performance measure;
identifying, by the one or more data processors and based at least in part on the user device identifier and a subject matter of the content item request, a rule set specifying adjustments to be performed, by the user device, to the predicted performance measures of the determined content items in response to particular user interactions with the determined content items when presented on the user device; and
providing, by the one or more data processors, in response to the content item request, and to the user device, a response that includes the determined content items, the stored predicted performance measures for the determined content items, and instructions that cause the user device to adjust, according to the rule set, the stored predicted performance measure of a first content item from the determined content items in response to user interaction with a second content item from the determined content items.
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Accused Products
Abstract
Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for providing to a user device a rule set specifying adjustments to be made by the user device to predicted performance measures of content items presented by the user device. The method includes receiving a content item request from a user device for content items, the user device being associated with a user device identifier; determining content items responsive to the content item request, each of the content items have a predicted performance measure; identifying a rule set specifying adjustments to be performed by the user device to the predicted performance measures of the determined content items in response to particular user interactions with the determined content items when presented on the user device; and providing the determined content items and the rule set to the user device in response to the content item request.
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Citations
20 Claims
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1. A method comprising:
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receiving a content item request from a user device for content items to be presented on the user device, the user device being associated with a user device identifier; determining, by one or more data processors, content items responsive to the content item request, wherein each of the content items have a stored predicted performance measure; identifying, by the one or more data processors and based at least in part on the user device identifier and a subject matter of the content item request, a rule set specifying adjustments to be performed, by the user device, to the predicted performance measures of the determined content items in response to particular user interactions with the determined content items when presented on the user device; and providing, by the one or more data processors, in response to the content item request, and to the user device, a response that includes the determined content items, the stored predicted performance measures for the determined content items, and instructions that cause the user device to adjust, according to the rule set, the stored predicted performance measure of a first content item from the determined content items in response to user interaction with a second content item from the determined content items. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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receiving a content item request from a user device for content items to be presented on the user device, the user device being associated with a user device identifier; determining, by one or more data processors, content items responsive to the content item request; generating, based at least in part on the user device identifier and a subject matter of the content item request, a rule set specifying a first action of changing a display of a given content item from the determined content items during a display of the given content item and in response to user interaction with a different content item from the determined content items; and providing, to the user device and in response to the content item request, the determined content items and instructions that cause the user device to change, according to the rule set, the display of the given content item in response to user interaction with the different content item. - View Dependent Claims (14, 15, 16, 17)
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12-13. -13. (canceled)
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18. A method comprising:
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providing, by a user device, a content item request to a content item provider for content items to be presented with a resource; receiving, at the user device, content items and a rule set in response to the content item request, the rule set specifying one or more pre-determined user device responses to particular user interactions with a first content item from the content items, the one or more pre-determined user device responses including a first action of changing a display of a different content item from the content items in response to user interaction with the first content item; detecting, during a display of the first content item and by the user device, a particular user interaction with the first content item that triggers the first action; and performing, in response to detecting the particular user interaction and by the use device, the first action on the different content item to change a display of the different content item during the display of the first content item and a different content item. - View Dependent Claims (19)
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20. A system comprising:
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one or more data processors; and instructions stored on a computer-readable storage apparatus that when executed by the one or more data processors cause the one or more data processors to perform operations comprising; receiving a content item request from a user device for content items to be presented on the user device, the user device being associated with a user device identifier; determining content items responsive to the content item request, wherein each of the content items have a stored predicted performance measure; identifying, based at least in part on the user device identifier and a subject matter of the content item request, a rule set specifying adjustments to be performed by the user device to the predicted performance measures of the determined content items in response to particular user interactions with the determined content items when presented on the user device; and providing, in response to the content item request and to the user device, a response that includes the determined content items, the stored predicted performance measures for the determined content items, and instructions that cause the user device to adjust, according to the rule set, the stored predicted performance measure of a first content item from the determined content items in response to user interaction with a second content item from the determined content items.
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Specification