SYSTEMS AND METHODS FOR DYNAMICALLY DETERMINING PROMOTIONS ASSOCIATED WITH DIGITAL COUPONS

• US 20150278864A1
• Filed: 03/26/2014
• Published: 10/01/2015
• Est. Priority Date: 03/26/2014
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: McDEVITT, Patrick
• Granted Patent: US 11,308,518 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Systems and methods are provided for increasing sales profits by dynamically determining a promotion associated with a coupon. The promotion may be determined and delivered to a mobile device once the mobile device is in a geographic location associated with the coupon. By allowing advertisers to change or decide promotions in real-time, demand may be smoothed and profits may be maximized. When the mobile device is in the location associated with the coupons, advertisers can use a variety of factors including location, time of day, current sales or redemption data, or information known about the mobile device to set or adjust an ideal promotion for the current situation.

Claims

1. A computer-implemented method for delivery of electronic coupons with dynamically determined promotions, the method comprising:

providing a coupon with an undetermined promotion;

determining whether the current geographic location of a mobile device associated with the coupon is within a geo-fence associated with the coupon;

when the current geographic location of the mobile device is determined to be within the geo-fence associated with the coupon, determining the promotion associated with the coupon and sending the determined promotion for display at the mobile device.

2. The method of claim 1, wherein sending the determined promotion for display at the mobile device is performed via a message notification interface of an operating system of the mobile device.

3. The method of claim 1, wherein upon receiving an indication that an action related to the coupon was performed, requesting a current geographic location of the mobile device via a communication network.

4. The method of claim 1, wherein the current geographic location is repeatedly updated until the current geographic location of the mobile device is determined to be within the geo-fence associated with the coupon.

5. The method of claim 1, further comprising:

when the current geographic location of the mobile device is determined not to be within the geographic area associated with a threshold level of content consumption, sending a message for display to the mobile device directing the mobile device user to go to a location associated with the coupon.

6. The method of claim 5, further comprising:

determining the geo-fence associated with the coupon that is the shortest distance from the current geographic location of the mobile device; and

sending for display to the mobile device directions to the geo-fence associated with the coupon that is the shortest distance from the current geographic location of the mobile device.

7. The method of claim 5, further comprising:

determining the geo-fence associated with the coupon that is the shortest distance from a geographic location associated with the mobile device; and

sending for display to the mobile device directions to the geo-fence associated with the coupon that is the shortest distance from the geographic location associated with the mobile device.

8. The method of claim 1, wherein the promotion is determined based on time.

9. The method of claim 1, wherein the promotion is determined based on an action taken by a user of the mobile device.

10. The method of claim 1, wherein the promotion is determined based on coupons redeemed.

11. The method of claim 10, wherein once a threshold number of coupons are redeemed the value of the coupon is decreased.

12. The method of claim 1, wherein the promotion is determined based on which geo-fence associated with the coupon the mobile device is currently located.

13. The method of claim 1, wherein the promotion is determined based on information known about the mobile device.

14. The method of claim 1, wherein the promotion is determined based on current sales data.

15. The method of claim 1, wherein the coupon is associated with a commercial establishment.

16. The method of claim 15, wherein the commercial establishment has a plurality of locations.

17. The method of claim 1, wherein the a coupon with an undetermined value is provided to the consumer via an in-app push notification.

18. The method of claim 1, wherein the a coupon with an undetermined value is provided to the consumer via a desktop-based advertising unit.

19. A system for delivery of electronic coupons with dynamically determined promotions, the system comprising:

a memory having processor-readable instructions stored therein; and

a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a plurality of functions, including functions to;

provide a coupon with an undetermined value;

determine whether the current geographic location of a mobile device associated with the coupon is within a geo-fence associated with the coupon;

determine a promotion associated with the coupon and send the determined promotion to the mobile device.

20. A computer readable medium storing instructions that, when executed by a computer, cause the computer to perform functions to:

provide a coupon with an undetermined value;

determine whether the current geographic location of a mobile device associated with the coupon is within a geo-fence associated with the coupon;

determine the promotion associated with the coupon and send the coupon with a determined promotion for display at the mobile device.