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DISTRIBUTED SCHEDULING ALGORITHM FOR LARGE-SCALE ONLINE PROMOTIONAL CAMPAIGNS

  • US 20150278869A1
  • Filed: 12/23/2014
  • Published: 10/01/2015
  • Est. Priority Date: 03/28/2014
  • Status: Active Application
First Claim
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1. A method comprising:

  • using one or more computer processors;

    for each particular one of a plurality timeslots, identifying a set of campaigns applicable to a particular member of a social networking service during the particular timeslot based upon at least one constraint; and

    selecting a campaign from the set of campaigns to run during the particular timeslot for the particular member based upon determining which of the campaigns in the set returns a maximum utility for the member from the set of campaigns.

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