SYSTEM AND METHOD FOR ACQUIRING INFORMATION

• US 20150278888A1
• Filed: 03/28/2014
• Published: 10/01/2015
• Est. Priority Date: 03/28/2014
• Status: Abandoned Application

• Current Assignee: Branding Brand, Inc.
• Original Assignee: Branding Brand, Inc.
• Inventors: LU, Allen, Mason, Chris, Dunlap, Scott, Evankovich, Carl, Eckstrom, Schuyler E., Dagher, Bassel Elias, Lui, Haoran
• Application Number:
  US14/228,500
• Publication Number:
  US 20150278888A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method for acquiring analytical information may be provided. The method may include providing a database configured to store user specific data and providing a user interface for displaying, inputting, or analyzing the data. A customer interface may be provided to allow for customer interaction with a business, retailer, or service provider. Customer data may be measured through online interactions, signals from mobile devices, and in-store interactions. User specific data and general customer data may be compiled in the database and feedback may be generated based on the data and presented through the user interface.

Claims

1. A method for acquiring information comprising:

providing a database configured to store individual and general customer data;

providing a user interface for manipulating, retrieving, displaying, and analyzing individual and general customer data, wherein a user comprises a retailer, business, or third party organization;

providing a customer interface for interacting with at least one of products, promotions, advertisements, customer service representatives, businesses, retailers, service providers, and in-store environments, wherein a customer comprises a consumer or shopper;

determining a communication comprising at least one of product information, promotions, advertisements, customer service, and store information based on individual or general customer data;

communicating the communication to at least one customer via a customer interface, wherein the customer interface comprises at least one of a mobile device, in-store display, or audio system, as determined by customer in-store location data;

collecting customer data through signals from mobile devices, in-store interactions, and out of store interactions, wherein customer data comprises in-store location data, online browsing data, advertisement interaction data, non-purchasing product interaction data, and product purchasing data;

compiling individual and general customer data in the database;

generating feedback based on the data, wherein the feedback comprises reports showing customer interactions with products not later purchased by the customer and customer interactions with products later purchased by the customer;

displaying the feedback through the user interface; and

attributing online sales to brick and mortar store locations based on individual customer data.

2. The method of claim 1, further comprising tracking the location of a customer within an in-store environment through at least one of mobile device signals and recorded product interactions.

3. The method of claim 1, further comprising recording information about products a customer scans or searches with a mobile device.

4. The method of claim 1, wherein the measuring of customer data further comprises tracking online customer purchases.

5. The method of claim 4, further comprising recording a customer'"'"'s in-store interactions with a good the customer ultimately purchased online.

6. The method of claim 1, further comprising recording information regarding online purchases by a customer located within an in-store environment, through mobile device tracking and online purchase data.

7. The method of claim 1, wherein the customer interface is an application on a mobile device.

8. The method of claim 1, further comprising measuring and analyzing the traffic and patterns of customers within an in-store environment.

9. The method of claim 1, further comprising allowing a user to initiate a business action based on the collected data.

10. The method of claim 9, wherein the business action includes sending targeted promotions or advertisements to customers based on user specific data or general customer data.

11. The method of claim 1, further comprising providing a customer service request through the customer interface.

12. The method of claim 1, further comprising providing beacons within an in-store environment for tracking customer location and interactions.

13. The method of claim 1, further comprising recording data based on a customer scanning an identification tag.

14. A system for acquiring information comprising:

a database, configured to store individual and general customer data;

a network;

a processor;

a user interface for manipulating, retrieving, displaying, and analyzing individual and general customer data, wherein a user comprises a retailer, business, or third-party organization;

a customer interface for interacting with at least one of products, promotions, customer service representatives, businesses, retailers, service providers, and in-store environments, wherein a customer comprises a consumer or shopper; and

an in-store environment comprising at least one product, at least one beacon configured to provide at least one of in-store location data or promotional data during interaction with a customer interface, and in-store hardware;

wherein the processor is configured to,

determine a communication comprising at least one of product information, promotions, advertisements, customer service, and store information based on individual or general customer data,

communicate the communication to at least one customer via a customer interface, wherein the customer interface comprises at least one of a mobile device, in-store display, or audio system, as determined by customer in-store location data,

collect customer data through signals from mobile devices, in-store interactions, and out of store interactions, wherein customer data comprises in-store location data, online browsing data, advertisement interaction data, non-purchasing product interaction data, and product purchasing data,

compile individual and general customer data in the database,

generate feedback based on the data, wherein the feedback comprises reports showing customer interactions with products not later purchased by the customer and customer interactions with products later purchased by the customer,

display the feedback through the user interface, and

attribute online sales to brick and mortar store locations based on individual customer data.

15. The system of claim 14, wherein the at least one product further comprises at least one product ID tag.

16. The system of claim 15, wherein the at least one product ID tag is at least one of a bar code, QR code, or RFID tag.

17. The system of claim 14, wherein the at least one beacon is a mobile computer device configured to transmit or receive over a wireless signal.

18. The system of claim 14, wherein the customer data comprises at least one of product interaction history, profile and biographical information, preference data, purchase history, location data, and promotion and marketing history and interactions.

19. The system of claim 14, wherein the customer interface comprises a mobile device.

20. The system of claim 19, wherein the mobile device is configured to communicate with the at least one beacon.