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Causal Modeling and Attribution

  • US 20150286928A1
  • Filed: 04/03/2014
  • Published: 10/08/2015
  • Est. Priority Date: 04/03/2014
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving input data as a representation of communications between two or more users;

    determining causal relationships between the two or more users based in part on the input data that represents the communications;

    determining one or more influence variables that influence the causal relationships between the two or more users; and

    generating a causal relationships model based on the one or more influence variables and the causal relationships between the two or more users, the causal relationships model representative of causality, influence, and attribution between the two or more users.

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