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SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES BY ACCESSING ONE OR MORE AD DATABASES INCLUDING THIRD PARTY AD DATABASES USING AD SERVING TAGS

  • US 20150287102A1
  • Filed: 04/23/2014
  • Published: 10/08/2015
  • Est. Priority Date: 04/03/2014
  • Status: Abandoned Application
First Claim
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1. An advertising system for reducing delay in streaming video ads to a mobile device, comprising:

  • an ad store that includes a first party ad database having video ad campaigns and video ads, the ad store includes tag functionality for generated an ad serving tag;

    an ad server that includes a storage medium to store one or more software programs and processing logic including dedicated logic of the ad server that is configured to execute instructions of at least one software program to;

    receive an advertising request from the mobile device upon the mobile device having an ad play event to display or play a video ad in-app within an initiated mobile software application of a publisher on the mobile device;

    send an ad call or request to the ad store that includes the first party ad database having video ad campaigns and video ads;

    receive an ad response from the ad store in response to the ad call or request, wherein the ad response includes a payload with at least one video ad for being streamed to the device or an ad serving tag for accessing one or more third party ad databases; and

    determine whether to stream at least one video ad from the ad store to the mobile device or whether to obtain at least one video ad from the one or more third party ad databases using the ad serving tag based on availability of new video ad campaigns and availability of video ad campaigns that are more likely to convert in at least one of the ad store and the one or more third party ad databases, wherein the advertising system handles redirects including ad serving tags for third party ad databases such that the mobile software application of the mobile device does not handle any redirects intended for third party ad databases.

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