GEO-LEVEL CONSUMER PURCHASE PENETRATION DATA MART
First Claim
Patent Images
1. A method, comprising:
- storing a credit card transaction data set on at least one data storage device, the credit card transaction set data including geographic level data indicating credit card transaction locations;
selecting a consumer purchase geographic area included in the credit card transaction locations in the first transaction data set; and
aggregating portions of the credit card transaction data corresponding to the selected consumer purchase geographic area.
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Abstract
A geographic level purchase penetration data mart provides a comprehensive platform to merge geographic level credit card transaction data with other databases including bureau data, demographic data social media data and economic data. Credit card transaction data sources are selectively linked with survey data sources and other external data sources to generate a data model for selected business applications. The platform facilitates access to a large data set of credit card transaction data, and provides linkage models based on one or more geographic levels and selected business purposes for modeling and influencing consumer behavior at a multi-dimensional and practical level.
16 Citations
20 Claims
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1. A method, comprising:
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storing a credit card transaction data set on at least one data storage device, the credit card transaction set data including geographic level data indicating credit card transaction locations; selecting a consumer purchase geographic area included in the credit card transaction locations in the first transaction data set; and aggregating portions of the credit card transaction data corresponding to the selected consumer purchase geographic area. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A data mart platform comprising:
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a memory; at least one processor operatively coupled to the memory; and a persistent storage device operatively coupled to the memory and storing in a non-transitory manner instructions which when loaded into the memory cause the at least one processor to be operative to; store a credit card transaction data set on at least one data storage device, the credit card transaction set data including geographic level data indicating credit card transaction locations; select a consumer purchase geographic area included in the credit card transaction locations in the first transaction data set; and aggregate portions of the credit card transaction data corresponding to the selected consumer purchase geographic area. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. An apparatus, comprising:
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at least one data storage device storing a credit card transaction data set, the credit card transaction set data including geographic level data indicating credit card transaction locations; a computer interface configured for selecting a consumer purchase geographic area included in the credit card transaction locations in the first transaction data set; at least one processor configured for aggregating portions of the credit card transaction data corresponding to the selected consumer purchase geographic area; and at least one processor configured for linking the aggregated portions of the credit card transaction data with a second data source to generate a combined data set.
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Specification