PRESENTATION OF PURCHASING INCENTIVES

• US 20150294345A1
• Filed: 06/25/2015
• Published: 10/15/2015
• Est. Priority Date: 10/31/2013
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: DESHPANDE, Ajay Ashok, HENDRIX, Kimberly D., NARAYANASWAMI, Chandrasekhar, MC FADDIN, Herbert Scott
• Application Number:
  US14/749,721
• Publication Number:
  US 20150294345A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0639 Item locations

Abstract

Methods for creating a presentation of purchase incentives to a shopper. A presentation to present to a shopper is created. A depiction of a store layout is depicted on the presentation, where the store layout depicts a plurality of areas with each area being associated with a respective set of associated items within a plurality of items offered for purchase. A respective depiction is depicted, on the presentation of the store layout, for each of at least one purchase incentive. Each purchase incentive has a respective associated item within a plurality of items offered for purchase. The respective depiction is graphically linked to a respective area that is associated with the respective associated item.

Claims

1. A method for creating a presentation of purchase incentives to a shopper, the method comprising:

creating a presentation to present to a shopper;

depicting, on the presentation, a depiction of a store layout, the store layout depicting a plurality of areas, each area being associated with a respective set of items within a plurality of items offered for purchase; and

depicting, on the presentation with the depiction of the store layout, a respective depiction for each of at least one purchase incentive, each purchase incentive having a respective associated item within the plurality of items offered for purchase, the respective depiction being graphically linked to a respective area that is associated with the respective associated item.

2. The method of claim 1, the depicting for each of the at least one purchasing incentives comprising depicting at least one time varying purchasing incentive within a subset of all available purchasing incentives, each time varying purchasing incentive having a respective value varying with time, the value being based upon a time proximity of an expiration date for a respective item associated with the time varying purchasing incentive to a date of creation of the depiction.

3. The method of claim 1, further comprising:

determining a travel route for the shopper to follow through the store layout;

depicting the travel route on the presentation; and

presenting the presentation on an electronic display.

4. The method of claim 3, wherein the travel route is based upon a respective shopper profile associated with the shopper.

5. The method of claim 1, further comprising:

receiving user inputs indicating a shopper selected travel path through the store layout; and

updating, based upon the shopper selected travel path, shopper'"'"'s preferences stored in a respective shopper profile associated with the shopper.

6. The method of claim 1, further comprising presenting the presentation on an electronic display;

receiving user input indicating a shopper interest a selected depiction of a purchase incentive; and

updating, based on the user input indicating the shopper interest, shopper'"'"'s preference in a respective shopper profile associated with the shopper.

7. The method of claim 1, further comprising:

presenting the presentation on an electronic display;

adjusting a value of at least one time varying purchasing incentive within the at least one purchasing incentive; and

updating, based on the value at a time of a user selection of the at least one time varying purchasing incentive, shopper'"'"'s preference in a respective shopper profile associated with the shopper.