BEHAVIORAL TRACKING SYSTEM AND METHOD IN SUPPORT OF HIGH-ENGAGEMENT COMMUNICATIONS

• US 20150294349A1
• Filed: 04/09/2015
• Published: 10/15/2015
• Est. Priority Date: 04/09/2014
• Status: Active Grant

• Current Assignee: Sailthru, Inc. (CM Group LLC)
• Original Assignee: Sailthru, Inc. (CM Group LLC)
• Inventors: Capel, Neil James, White, Ian Bradford
• Granted Patent: US 10,482,490 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

Systems and methods provide targeted communications for each of a plurality of respective recipients. A database includes user information, customer information, template information, content feed information and advertising information. A template instruction is processed to select a template for generating the targeted communication, which is customized with at least some of the content feed. The targeted communication is scheduled for delivery, and at least some advertising information is selected to be included, as a function of geo-location information associated with at least one of the plurality of recipients. At least some advertising information is processed to format the advertising information with the targeted communication based at least on at least one instruction received from the registered user. The targeted communication is generated and transmitted to each of the plurality of recipients.

Claims

1. A system for providing targeted communications to each of a plurality of respective recipients, the system comprising:

at least one database, stored on non-transitory processor readable media and that is accessible to at least one processor, the at least one database includes;

electronic user information associated with a plurality of registered users;

electronic customer information associated with each of a plurality of respective customers of at least one of the registered users;

electronic template information representing a plurality of templates that are useable for generating the targeted communications; and

electronic content feed information representing information to be dynamically provided with the targeted communications;

a template module that configures the at least one processor to process at least one template instruction received from a computing device operated by a registered user, to select one of the plurality of the templates for generating the targeted communication, to identify the plurality of respective recipients and to customize the one of the plurality of templates with at least some of the content feed respectively selected for the respective recipients, wherein the template module further configures the at least one processor to process at least one instruction received from the computing device operated by the registered user to track activity by at least one of the recipients; and

an external data platform module that configures the at least one processor to provide at least one user interface for operability in connection with an external data platform, wherein the at least one user interface provides information associated with at least some of the tracked activity and to receive input from a computing device associated with at least one of the respective recipients in connection with the information associated with at least some of the tracked activity.

2. The system of claim 1, wherein the external data platform module further configures the at least one processor to update the at least one user interface in accordance with the input.

3. The system of claim 1, wherein the external data platform is an e-mail service provider and the at least one user interface is provided within an email platform provided by the email service provider.

4. The system of claim 1, wherein the activity includes at least one of opening of the targeted communication, selecting a hyperlink in the targeted communication, visiting a web page and instigating an ecommerce transaction.

5. The system of claim 1, wherein the at least one user interface includes selectable options for receiving input associated with one or more of:

completing a purchase of at least one item in an abandoned e-commerce shopping cart;

downloading an app;

adding a calendar event; and

setting preferences associated with receiving email.

6. The system of claim 5, wherein the external data platform module further configures the at least one processor to receive information associated with a selection of at least one of the selectable options.

7. The system of claim 1, wherein the external data platform module further configures the at least one processor to provide information associated with at least some of the tracked activity in the form of metadata and to generate an alert associated with the metadata.

8. The system of claim 7, wherein the alert is usable by the generate content in the at least one user interface.

9. The system of claim 1, wherein the electronic customer information further includes preferences of at least some of the respective customers, and further comprising:

an alert module that configures the at least one processor to process at least one alert instruction, received from the computing device operated by the registered user, to generate and send a notification in accordance with at least one of the preferences.

10. The system of claim 9, wherein the preferences relate to at least one of a price, product availability, and topic, and wherein the notification is a product sale offer or an article containing specific content.

11. A method for providing targeted communications to each of a plurality of respective recipients, the method comprising:

accessing, by at least one processor, at least one database stored on non-transitory processor readable media, the at least one database includes;

electronic user information associated with a plurality of registered users;

electronic customer information associated with each of a plurality of respective customers of at least one of the registered users;

electronic template information representing a plurality of templates that are useable for generating the targeted communications; and

electronic content feed information representing information to be dynamically provided with the targeted communications;

processing, by the at least one processor, at least one template instruction received from a computing device operated by a registered user, wherein the at least one template instruction configures the at least one processor to;

select one of the plurality of the templates for generating the targeted communication, to identify the plurality of respective recipients; and

customize the one of the plurality of templates with at least some of the content feed respectively selected for the respective recipients;

tracking, by the at least one processor, activity by at least one of the recipients;

providing, by the at least one processor, at least one user interface that is operable in connection with an external data platform, wherein the at least one user interface provides information associated with at least some of the tracked activity and to receive input from a computing device associated with at least one of the respective recipients in connection with the information associated with at least some of the tracked activity.

12. The method of claim 11, further comprising:

updating the at least one user interface in accordance with the information associated with the input.

14. The method of claim 11, wherein the activity includes at least one of opening of the targeted communication, selecting a hyperlink in the targeted communication, visiting a web page and instigating an ecommerce transaction.

15. The method of claim 11, wherein the at least one user interface includes selectable options for receiving input associated with one or more of:

completing a purchase of at least one item in an abandoned e-commerce shopping cart;

downloading an app;

adding a calendar event; and

setting preferences associated with receiving email.

16. The method of claim 15, further comprising receiving, by the at least one processor, information associated with a selection of at least one of the selectable options.

17. The method of claim 11, further comprising providing, by the at least one processor, information associated with at least some of the tracked activity in the form of metadata and to generate an alert associated with the metadata.

18. The method of claim 17, wherein the alert is usable by the generate content in the at least one user interface.

19. The method of claim 11, wherein the electronic customer information further includes preferences of at least some of the respective customers, and further comprising:

an alert module that configures the at least one processor to process at least one alert instruction, received from the computing device operated by the registered user, to generate and send a notification in accordance with at least one of the preferences.

13. The method of claim 21, wherein the external data platform is an e-mail service provider and the at least one user interface is provided within an email platform provided by the email service provider.