LOCATION AND/OR SOCIAL MEDIA-BASED EFFECTS AND AD PLACEMENT FOR USER-GENERATED MEDIA
First Claim
1. A computer-implemented method, performed by a system having a memory and a processor, for incorporating content into user-generated media, the method comprising:
- retrieving, by the system, at least one of location or social activity information;
sending, by the system, the retrieved information to a server;
receiving, by the system, an indication of at least one effect selected based at least in part on the retrieved information; and
receiving, by the system, from the server, a unified media object that includes at least one piece of user-generated media and at least one effect selected based at least in part on the retrieved information.
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Accused Products
Abstract
The disclosed technology employs systems and methods that use, for example, location data, time data, social media actions, or social preferences to deliver (e.g., in real time) targeted advertising content or media. This advertising content or media can be merged with user-generated media, forming a unified media object having greater value to users, advertisers, and content partners. These unified media objects can then be shared to the benefit of all parties. Furthermore, the disclosed technology may also use location, time, and/or social data to deliver (e.g., in real time) targeted visual or audio effects (or treatments) that can modify and enhance such user-generated media, prior to sharing it. This platform has the benefit that the effects applied are more relevant and engaging to both the user and the viewers of the user'"'"'s content.
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Citations
35 Claims
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1. A computer-implemented method, performed by a system having a memory and a processor, for incorporating content into user-generated media, the method comprising:
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retrieving, by the system, at least one of location or social activity information; sending, by the system, the retrieved information to a server; receiving, by the system, an indication of at least one effect selected based at least in part on the retrieved information; and receiving, by the system, from the server, a unified media object that includes at least one piece of user-generated media and at least one effect selected based at least in part on the retrieved information. - View Dependent Claims (2, 3, 4, 24, 25, 26, 27)
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5. A computer-readable device storing instructions that, if executed by a computing system having a processor, cause the computing system to perform a method for incorporating content into user-generated media, the method comprising:
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receiving at least one of location or social activity information; identifying, based at least in part on the received information, at least one effect or piece of advertising media; sending an indication of the identified at least one effect or piece of advertising media; receiving user-generated media; and combining the user-generated media and the at least one effect or piece of advertising media identified based at least in part on the received information. - View Dependent Claims (6, 7, 8, 9, 10, 11, 28)
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12. -23. (canceled)
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29. A computing system comprising:
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a memory; a processor; a receiving component configured to receive at least one of location or social activity information; an identifying component configured to identify, based at least in part on the received information, at least one effect or piece of advertising media; a sending component configured to send an indication of the identified at least one effect or piece of advertising media; a receiving component configured to receive user-generated media; and a combining component configured to combine the user-generated media and the at least one effect or piece of advertising media identified based at least in part on the received information wherein at least one of the components comprises computer-executable instructions stored in the memory for execution by the computing system. - View Dependent Claims (30, 31, 32, 33, 34, 35)
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Specification