TAG-BASED CONTENT EXCLUSION
First Claim
1. A method for targeted content delivery, the method comprising:
- receiving, by a content server, a plurality of content items from one or more content authors, wherein a particular content item is associated with a metadata tag representing subject matter provided within the particular content item;
delivering, from the content server to a content consumer, a list comprising one or more metadata tags associated with the plurality of content items;
receiving, from the content consumer, a content exclusion tag selected from the list of one or more metadata tags;
compiling a subset of content items from the plurality of content items, wherein the subset of content items does not include content items associated with metadata tags that correspond to the content exclusion tag; and
delivering, from the content server to the content consumer, the subset of content items.
2 Assignments
0 Petitions
Accused Products
Abstract
Techniques are provided for filtering digital content based on subject matter exclusion tags associated with a target audience. A content author can associate authored content with tag metadata that is representative of the subject matter of the authored content. When searching for content, such as by submitting a query to a search engine, a content consumer can designate exclusion tags corresponding to subject matter that is not of interest. Where one of the content consumer'"'"'s designated exclusion tags corresponds to the tag metadata designated by a content author for a particular content item, the consumer can be assumed to have no interest in that content item. A content server can prevent such content from being served to the content consumer. This allows the content consumer to more specifically tailor the received content to his/her specific interests, and to specify customizations that exclude unwanted content from content retrieval operations.
18 Citations
20 Claims
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1. A method for targeted content delivery, the method comprising:
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receiving, by a content server, a plurality of content items from one or more content authors, wherein a particular content item is associated with a metadata tag representing subject matter provided within the particular content item; delivering, from the content server to a content consumer, a list comprising one or more metadata tags associated with the plurality of content items; receiving, from the content consumer, a content exclusion tag selected from the list of one or more metadata tags; compiling a subset of content items from the plurality of content items, wherein the subset of content items does not include content items associated with metadata tags that correspond to the content exclusion tag; and delivering, from the content server to the content consumer, the subset of content items. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A targeted content delivery system comprising:
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a published content repository configured to store a plurality of content items received from one or more content authors, wherein certain content items are associated with tag metadata representing subject matter provided within the corresponding certain content items; a tag query interface configured to receive a content exclusion tag associated with a content consumer; a tagged content adaptation module configured to compile a subset of content items from the plurality of content items, wherein the subset of content items does not include content items associated with tag metadata that corresponds to the content exclusion tag; and a content server configured to deliver the subset of content items to the content consumer. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A non-transitory computer readable medium having instructions encoded thereon that, when executed by one or more processors cause a targeted content authoring process to be carried out, the process comprising:
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storing a plurality of content items in an authored content repository; receiving tag metadata associated with each of the plurality of content items; receiving a content exclusion tag specified by a content consumer; performing a simulation of an adaptation of the plurality of content items by applying the content exclusion tag to the plurality of content items, wherein the adaptation causes unwanted content items associated with tag metadata that corresponds to the content exclusion tag to not be rendered during the simulation; and updating the tag metadata based the simulation of the adaption of the plurality of content items. - View Dependent Claims (18, 19, 20)
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Specification