Method for Passive Mining of Usage Information In A Location-Based Services System
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Abstract
A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.
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Citations
26 Claims
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1-6. -6. (canceled)
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7. A computer-implemented method comprising:
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receiving, at a computer system and from a client computing device, a request to forecast performance of a proposed customer-facing feature for a restaurant; generating, by the computer system, a query based, at least in part, on the proposed customer-facing feature and the restaurant; accessing, by the computer system, customer transaction data that indicates customer engagement with previous customer-facing features for a restaurant, wherein the customer transaction data was generated, at least in part, from the computer system providing location-based product services for restaurants that were accessed by customers using mobile computing devices; identifying, by the computer system, data elements from the customer transaction data that match at least a portion of the query generated for the proposed customer-facing feature and the restaurant; determining, by the computer system, a likelihood of success for the proposed customer-facing feature based, at least in part, on the identified data elements, wherein the likelihood of success indicates a predicted performance of the customer-facing feature for the restaurant based, at least in part, on the customer transaction data; providing, by the computer system, information that describes the likelihood of success for the proposed customer-facing feature to the client computing device. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification