METHOD AND APPARATUS FOR SCREENING PROMOTION KEYWORDS
First Claim
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1. A method, comprising:
- selecting one or more candidate promotion keywords;
extracting one or more features of the candidate promotion keywords;
using the one or more features of the candidate promotion keywords as input data of a pre-established keyword screening model; and
obtaining one or more superior promotion keywords according to a prediction result of the keyword screening model.
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Abstract
Candidate promotion keywords are selected. Features of the candidate promotion keywords are extracted. The features include at least one of a search engine feature, an effect feature of non-directed traffic, and a text feature. The features of the candidate promotion keywords are used as input data of a pre-established keyword screening model, and superior promotion keywords are obtained according to a prediction result of the keyword screening model.
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Citations
20 Claims
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1. A method, comprising:
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selecting one or more candidate promotion keywords; extracting one or more features of the candidate promotion keywords; using the one or more features of the candidate promotion keywords as input data of a pre-established keyword screening model; and obtaining one or more superior promotion keywords according to a prediction result of the keyword screening model. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An apparatus, comprising:
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a keyword selection unit that selects one or more candidate promotion keywords; a feature extraction unit that extracts one or more features of the candidate promotion keywords; and a keyword screening unit that uses the one or more features of the candidate promotion keywords as input data of a pre-established keyword screening model and obtains one or more superior promotion keywords according to a prediction result of the keyword screening model. - View Dependent Claims (15, 16, 17, 18, 19)
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20. One or more memories having stored thereon computer-readable instructions executable by one or more processors to perform operations comprising:
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selecting one or more candidate promotion keywords; extracting one or more features of the candidate promotion keywords; using the one or more features of the candidate promotion keywords as input data of a pre-established keyword screening model; and obtaining one or more superior promotion keywords according to a prediction result of the keyword screening model.
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Specification