Integrated System for Brand Ambassador Programmes & Co-creation
First Claim
1. A method of on line advertising through third party resources (“
- ambassadors”
) through a customer relationship management (“
CRM”
) and monitoring integrated platform website, comprising;
identifying a product or service to be advertised;
identifying individuals posting online comments relating to the product or service;
selecting a first subset of identified individuals based on characteristics of the individuals;
sending invitations to said first subset of identified individuals to become ambassadors and join an on-line community.
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Accused Products
Abstract
The invention is to social media marketing, which refers to the process of gaining attention through social media sites. Corporate messages spreading from user to user resonate better because they come from a more trusted, third-party source, as opposed to the brand owner or organization itself. This form of marketing is driven by “online word-of-mouth,” meaning that it results from “earned” media rather than paid media. The present invention is to an architecture of integrated software-as-a-service platform that converts word of mouth into a mass marketing medium. As such, it has visibility across large audiences in a way similar to what newspapers, radio and television achieve.
15 Citations
15 Claims
-
1. A method of on line advertising through third party resources (“
- ambassadors”
) through a customer relationship management (“
CRM”
) and monitoring integrated platform website, comprising;identifying a product or service to be advertised; identifying individuals posting online comments relating to the product or service; selecting a first subset of identified individuals based on characteristics of the individuals; sending invitations to said first subset of identified individuals to become ambassadors and join an on-line community. - View Dependent Claims (2, 3, 4)
- ambassadors”
-
5. A method of operating a integrated customer relationship management (“
- CRM”
) and monitoring platform on a networked computerized device, comprising;registering at least one individual as a customer; receiving a request to advertise a product or service though the CRM; determining a category for the service or product; determining on-line users that post on-line comments relating to the category; determining for each of the on-line users, the number of followers registered to the accounts for the respective on-line user; selecting a first subset of the determined on-line users; sending invitations to the first subset of determined on-line users to join an on line community; registering on the on-line community a second subset of the invited first subset of determined on-line users. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
- CRM”
Specification