USER SPECIFIC VISUAL IDENTITY CONTROL ACROSS MULTIPLE PLATFORMS

• US 20150304447A1
• Filed: 04/21/2014
• Published: 10/22/2015
• Est. Priority Date: 04/21/2014
• Status: Active Grant

• Current Assignee: Yahoo Holdings, Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Karp, David, Gottfrid, Derek A., Vidani, Peter James, Sultan, Zachary Coffman, Santesmasses, Pau
• Granted Patent: US 10,025,874 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/154 Tree transformation for tree-structured or markup documents, e.g. XSLT, XSL-FO or stylesheets
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561

Abstract

A content-generating user is enabled to set visible attributes for a content item from any device so that the content item maintains a uniform look and feel across the various platforms. The visible attributes set by the generating user are stored in the user'"'"'s profile on a user profile database. When a request to display the content item is received from a client device, the platform associated with the request is determined. Display data comprising one or more of the visible attributes retrieved from the user profile database, the content item and a template based on the platform is transmitted to the client device. The client device configures a display of the content item to a viewer based on the received display data.

Claims

1. ) A method comprising:

receiving, by a processor, a request from a client device for at least visible attributes of a content item, wherein the content item is customized in accordance with the visible attributes set by a user generating the content item;

retrieving from the generating user'"'"'s profile, by the processor, the visible attributes of the content item;

selecting, by the processor, at least the visible attributes as display data to be transmitted to the client device;

determining, by the processor, based on the request, if the display data to be transmitted to the client device additionally comprises a template;

if it is determined by the processor that the display data additionally comprises a template, then;

selecting, by the processor, the template from a plurality of templates based on a platform of the client device, each of the plurality of templates is configured for a respective platform and each template is further configured to maintain the visible attributes of the content item on a respective platform in accordance with the generating user'"'"'s preferences;

including, by the processor, the selected template in the display data to be transmitted to the client device;

transmitting, by the processor, the display data to the client device.

2. ) The method of claim 1, further comprising:

determining, by the processor based on the request, if the content item should be included in the display data to be transmitted to the client device; and

including, by the processor, the content item in the display data to be transmitted to the client device.

3. ) The method of claim 1, wherein the platform comprises a combination of hardware and software operable to render the content on the client device.

4. ) The method of claim 1, further comprising:

providing, by the processor, a user interface to the generating user for providing the visible attributes.

5. ) The method of claim 1, wherein the visible attributes are stored as an ordered set of name value pairs in the generating user'"'"'s profile.

6. ) The method of claim 5, further comprising:

receiving, by the processor, input from the generating user for changing at least one of the visible attributes; and

changing, by the processor, value of the at least one visible attribute based on the input.

7. ) The method of claim 1, wherein the content item is a blog.

8. ) The method of claim 7, wherein the visible attributes determine a header image, an avatar and a background of the blog.

9. ) The method of claim 7, wherein the blog comprises content item from a first blog and a second blog.

10. ) The method of claim 9, wherein the display data further comprises the visible attributes provided by a first user generating the first blog and a second user generating the second blog.

11. ) An apparatus comprising:

at least one processor;

a storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising;

receiving logic, executed by the processor, for receiving a request from a client device, the request associated with at least visible attributes of a content item, wherein the content item is customized in accordance with the visible attributes set by a user generating the content item;

retrieving logic, executed by the processor, for retrieving from the generating user'"'"'s profile, the visible attributes of the content item;

attributes selecting logic, executed by the processor, for selecting at least the visible attributes as display data to be transmitted to the client device;

template determining logic, executed by the processor, for determining based on the request, if the display data to be transmitted to the client device additionally comprises a template;

if it is determined by the processor that the display data additionally comprises a template, then;

template selecting logic, executed by the processor, for selecting the template from a plurality of templates based on a platform of the client device, each of the plurality of templates is configured for a respective platform and each template is further configured to maintain the visible attributes of the content item on a respective platform in accordance with the generating user'"'"'s preferences;

template including logic, executed by the processor, for including the selected template in the display data to be transmitted to the client device;

transmitting logic, executed by the processor, for transmitting the display data to the client device.

12. ) The apparatus of claim 11, wherein each of the plurality of templates is further based on a respective application programming interface (API) associated with the respective platform.

13. ) The apparatus of claim 11, wherein the platform comprises a combination of hardware and software operable to render the content on the client device.

14. ) The apparatus of claim 11, further comprising:

providing logic, executed by the processor, for providing a user interface to the generating user for providing the visible attributes.

15. ) The apparatus of claim 11, further comprising:

storing logic, executed by the processor, for storing the visible attributes as an ordered set of name value pairs in the generating user'"'"'s profile.

16. ) A non-transitory computer readable storage medium, comprising instructions, which when executed by a processor cause the processor to:

receive a request from a client device, the request associated with at least visible attributes of a content item, wherein the content item is customized in accordance with the visible attributes set by a user generating the content item;

retrieve the visible attributes of the content item;

select at least the visible attributes as display data to be transmitted to the client device;

determine based on the request, if the display data to be transmitted to the client device additionally comprises a template;

if it is determined by the processor that the display data additionally comprises a template, then;

select the template from a plurality of templates based on a platform of the client device, each of the plurality of templates is configured for a respective platform and each template is further configured to maintain the visible attributes of the content item on a respective platform in accordance with the generating user'"'"'s preferences;

include, the selected template in the display data to be transmitted to the client device;

transmit the display data to the client device.

17. ) The computer readable medium of claim 16, wherein the visible attributes are stored as an ordered set of name value pairs in the generating user'"'"'s profile.

18. ) The computer readable medium of claim 17, further comprising instructions that cause the processor to:

receive an input from the generating user for changing at least one of the visible attributes; and

change a value of the at least one visible attribute based on the input.

19. ) The computer readable medium of claim 16, wherein the content is a blog.

20. ) The computer readable medium of claim 19, wherein the visible attributes determine a header image, an avatar and a background of the blog.

21. ) The computer readable medium of claim 16, wherein the instructions to retrieve the visible attributes of the content item further comprise instructions to:

retrieve the visible attributes of the content item from a user profile stored on a user profile database.