TECHNOLOGY AND PROCESS FOR DIGITAL, MOBILE ADVERTISING AT SCALE

• US 20150310495A1
• Filed: 04/23/2015
• Published: 10/29/2015
• Est. Priority Date: 04/23/2014
• Status: Abandoned Application

• Current Assignee: PaeDae, Inc.
• Original Assignee: Mobile Majority
• Inventors: GOLDBERG, Sam, EMRICH, Rob, WIERMANN, Marcelo, MORALES, Miguel, KIM, Sam
• Application Number:
  US14/694,920
• Publication Number:
  US 20150310495A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The system delivers a single unit that includes the software that makes up an ad unit as well as a container for that ad unit that protects it from the harsh environments of ad network SDKs. The system allows for a container of other software to be tested in these various environments instead of sending the Ad Tag directly into the SDK. This allows Ad Tag units to display reliably within a container that is certified once instead of needing to certify each occurrence of the ad unit.

Claims

1. A method for delivering an ad to a mobile device comprising:

generating an Ad Creative comprising the display elements of an ad to be displayed on the mobile device;

generating an Ad Container that includes a Library of commands to display the Ad Creative on the mobile device;

transmitting the Ad Creative and the Ad Container to the mobile device for display.

2. The method of claim 1 wherein the Library of commands comprises commands for properly displaying the Ad Creative on a plurality of SDK environments.

3. The method of claim 1 wherein the Ad Container includes tools for collecting user experience data associated with the display of the ad on the mobile device.

4. The method of claim 3 further including generating an Environment Score associated with the display of the ad on the mobile device.

5. The method of claim 4 further including generating an Ad Unit Score associated with the performance of the ad on the mobile device.

6. The method of claim 5 further including the step of generating an Ad Score based at least in part on the Environment Score and the Ad Unit Score.

7. The method of claim 6 wherein a price charged for the ad is based at least in part on the Ad Score.

8. The method of claim 7 wherein an Ad Creative is only served on a mobile display having an Ad Score above a threshold.

9. The method of claim 1 further including activating a camera on the mobile device to detect facial response of a user observing the display of the ad.

10. The method of claim 9 wherein the ad creative is modified in response the user facial response.

11. The method of claim 1 wherein user actions associated with the mobile device are detected.

12. The method of claim 11 wherein the Ad Creative is modified dynamically in response to detected user actions.

13. A method of serving an ad to a mobile device comprising:

collecting user experience data associated with the display of the ad on the mobile device;

generating an Ad Score based on the collected data;

serving the ad based when the Ad Score is above a threshold.

14. The method of claim 13 wherein a price of the ad is based on the Ad Score.