TECHNOLOGY AND PROCESS FOR DIGITAL, MOBILE ADVERTISING AT SCALE
First Claim
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1. A method for delivering an ad to a mobile device comprising:
- generating an Ad Creative comprising the display elements of an ad to be displayed on the mobile device;
generating an Ad Container that includes a Library of commands to display the Ad Creative on the mobile device;
transmitting the Ad Creative and the Ad Container to the mobile device for display.
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Abstract
The system delivers a single unit that includes the software that makes up an ad unit as well as a container for that ad unit that protects it from the harsh environments of ad network SDKs. The system allows for a container of other software to be tested in these various environments instead of sending the Ad Tag directly into the SDK. This allows Ad Tag units to display reliably within a container that is certified once instead of needing to certify each occurrence of the ad unit.
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Citations
14 Claims
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1. A method for delivering an ad to a mobile device comprising:
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generating an Ad Creative comprising the display elements of an ad to be displayed on the mobile device; generating an Ad Container that includes a Library of commands to display the Ad Creative on the mobile device; transmitting the Ad Creative and the Ad Container to the mobile device for display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of serving an ad to a mobile device comprising:
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collecting user experience data associated with the display of the ad on the mobile device; generating an Ad Score based on the collected data; serving the ad based when the Ad Score is above a threshold. - View Dependent Claims (14)
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Specification