SYSTEM AND METHOD FOR ANALYTICS-BASED ADVERTISING

• US 20150317687A1
• Filed: 05/02/2014
• Published: 11/05/2015
• Est. Priority Date: 05/02/2014
• Status: Abandoned Application

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Krishnamurthy, Lakshman, Ramesh, Jaichander, Sanjay, Addicam Y., Avalos, Jose, Maini, Rajnish, Daniel, Miriam K.
• Application Number:
  US14/268,717
• Publication Number:
  US 20150317687A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Various systems and methods for analytics-based advertising are described herein. A system for analytics-based advertising comprises a processing module to receive vehicle traffic data; obtain a vehicle identification of a vehicle from the vehicle traffic data, use the vehicle identification to classify the vehicle into a demographic profile, and calculate a demographic model from the demographic profile. The system includes an advertising module to access a group of advertisements and select an advertisement from the group of advertisements based on the demographic model. The system includes a presentation module to cause the advertisement to be displayed on an outdoor advertising apparatus.

Claims

1. A system for analytics-based advertising, the system comprising:

a processing module to;

receive vehicle traffic data;

obtain a vehicle identification of a vehicle from the vehicle traffic data;

use the vehicle identification to classify the vehicle into a demographic profile; and

calculate a demographic model from the demographic profile;

an advertising module to;

access a group of advertisements; and

select an advertisement from the group of advertisements based on the demographic model; and

a presentation module to cause the advertisement to be displayed on an outdoor advertising apparatus.

2. The system of claim 1, wherein the vehicle traffic data comprises video, and wherein to obtain the vehicle identification, the processing module is to:

capture an image of the vehicle from the video;

identify a license plate of the vehicle from the image; and

access a motor vehicle database to acquire at least one of a vehicle make or a vehicle model based on the license plate.

3. The system of claim 2, wherein to use the vehicle identification to classify the vehicle into the demographic profile, the processing module is to:

access a correlation table, the correlation table correlating vehicle makes and models with household income brackets; and

use the vehicle make or model to classify the vehicle into the demographic profile based at least in part on household income brackets.

4. The system of claim 1, wherein the vehicle traffic data comprises video, and wherein to obtain the vehicle identification, the processing module is to:

capture an image of the vehicle from the video;

identify a marque on the vehicle; and

use the marque to identify a vehicle make.

5. The system of claim 4, wherein to use the vehicle identification to classify the vehicle into the demographic profile, the processing module is to:

access a correlation table, the correlation table correlating vehicle makes with household income brackets; and

use the vehicle make to classify the vehicle into the demographic profile based at least in part on household income brackets.

6. The system of claim 1, wherein the vehicle traffic data comprises video, and wherein to obtain the vehicle identification, the processing module is to:

capture an image of the vehicle from the video;

identify a shape of the vehicle; and

use the shape to identify at least one of a vehicle make or model.

7. The system of claim 6, wherein to use the vehicle identification to classify the vehicle into the demographic profile, the processing module is to:

access a correlation table, the correlation table correlating vehicle makes and models with household income brackets; and

use the vehicle make or model to classify the vehicle into the demographic profile based at least in part on household income brackets.

8. The system of claim 1, wherein the outdoor advertising apparatus comprises a digital billboard.

9. The system of claim 1, wherein the outdoor advertising apparatus comprises an electronic display.

10. The system of claim 1, wherein the group of advertisements include advertisements submitted by a plurality of advertisers that used an online advertisement system.

11. The system of claim 1, wherein to select the advertisement from the group of advertisements based on the demographic model, the advertising module is to:

access metadata of an advertisement from the group of advertisements; and

match the metadata with at least one aspect of the demographic model.

12. The system of claim 1, wherein the demographic model is adapted over time, and wherein the advertising module is to:

modify the demographic model on one of a weekly, monthly, or annual basis based on data from the respective previous week, previous month, or previous year.

13. The system of claim 1, wherein the demographic model is adapted over time, and wherein the advertising module is to:

identify a timeslot on a day of a week; and

modify the demographic model on;

a successive day of the week when the demographic profile is less than a week old;

the same day in a successive week when the demographic profile is more than a week old, but less than a month old;

the same day of the month when the demographic profile is more than a month old, but less than a year old; and

the same day of the year when the demographic profile is more than a year old.

14. A method of providing analytics-based advertising, the method comprising:

receiving vehicle traffic data;

obtaining a vehicle identification of a vehicle from the vehicle traffic data;

using the vehicle identification to classify the vehicle into a demographic profile;

calculating a demographic model from the demographic profile;

accessing a group of advertisements;

selecting an advertisement from the group of advertisements based on the demographic model; and

causing the advertisement to be displayed on an outdoor advertising apparatus.

15. The method of claim 14, wherein the vehicle traffic data comprises video, and wherein obtaining the vehicle identification comprises:

capturing an image of the vehicle from the video;

identifying a license plate of the vehicle from the image; and

accessing a motor vehicle database to acquire at least one of a vehicle make or a vehicle model based on the license plate.

16. The method of claim 15, wherein using the vehicle identification to classify the vehicle into the demographic profile comprises:

accessing a correlation table, the correlation table correlating vehicle makes and models with household income brackets; and

using the vehicle make or model to classify the vehicle into the demographic profile based at least in part on household income brackets.

17. The method of claim 14, wherein the vehicle traffic data comprises video, and wherein obtaining the vehicle identification comprises:

capturing an image of the vehicle from the video;

identifying a marque on the vehicle; and

using the marque to identify a vehicle make.

18. The method of claim 17, wherein using the vehicle identification to classify the vehicle into the demographic profile comprises:

accessing a correlation table, the correlation table correlating vehicle makes with household income brackets; and

using the vehicle make to classify the vehicle into the demographic profile based at least in part on household income brackets.

19. The method of claim 14, wherein the vehicle traffic data comprises video, and wherein obtaining the vehicle identification comprises:

capturing an image of the vehicle from the video;

identifying a shape of the vehicle; and

using the shape to identify at least one of a vehicle make or model.

20. The method of claim 19, wherein using the vehicle identification to classify the vehicle into the demographic profile comprises:

accessing a correlation table, the correlation table correlating vehicle makes and models with household income brackets; and

using the vehicle make or model to classify the vehicle into the demographic profile based at least in part on household income brackets.

21. The method of claim 14, wherein the outdoor advertising apparatus comprises a digital billboard.

22. The method of claim 14, wherein the outdoor advertising apparatus comprises an electronic display.

23. The method of claim 14, wherein the group of advertisements include advertisements submitted by a plurality of advertisers that used an online advertisement system.

24. The method of claim 14, wherein selecting the advertisement from the group of advertisements based on the demographic model comprises:

accessing metadata of an advertisement from the group of advertisements; and

matching the metadata with at least one aspect of the demographic model.

25. A machine-readable medium including instructions, which when executed by a machine, cause the machine to perform operations comprising:

receiving vehicle traffic data;

obtaining a vehicle identification of a vehicle from the vehicle traffic data;

using the vehicle identification to classify the vehicle into a demographic profile;

accessing a group of advertisements;

selecting an advertisement from the group of advertisements based on the demographic profile; and

causing the advertisement to be displayed on an outdoor advertising apparatus.