MEDIA MONITORING BASED ON PREDICTIVE SIGNATURE CACHING

• US 20150319500A1
• Filed: 07/15/2015
• Published: 11/05/2015
• Est. Priority Date: 11/28/2012
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: McMillan, Gavin
• Granted Patent: US 9,723,364 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467

Abstract

Methods, apparatus, systems and articles of manufacture for media monitoring based on predictive signature caching are disclosed. Disclosed example methods include processing historical metering data provided by a meter monitoring media presented at a monitored site to predict media exposure to occur at the monitored site during a future monitoring interval. Disclosed example methods also include obtaining reference signatures representative of reference media predicted to be presented at the monitored site during the future monitoring interval. Disclosed example methods further include providing the reference signatures to the meter prior to the future monitoring interval to cache at the meter to perform media monitoring during the future monitoring interval.

Claims

1. A method to monitor media, the method comprising:

processing, via a processor, historical metering data provided by a meter monitoring media presented at a monitored site to predict media exposure to occur at the monitored site during a future monitoring interval;

obtaining reference signatures representative of reference media predicted to be presented at the monitored site during the future monitoring interval; and

providing the reference signatures to the meter prior to the future monitoring interval to cache at the meter to perform media monitoring during the future monitoring interval.

2. A method as defined in claim 1, wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the method further includes providing time information to the meter prior to the future monitoring interval, the time information specifying time windows when the respective subsets of the reference signatures are to be used by the meter for media monitoring.

3. A method as defined in claim 2, wherein a first time window specified for a first subset of reference signatures representative of first reference media predicted to be presented at the monitored site during the future monitoring interval is different from a second time window specified for a second subset of reference signatures representative of second reference media predicted to be presented at the monitored site during the future monitoring interval.

4. A method as defined in claim 1, wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the method further includes providing type information specifying whether first reference media represented by a first subset of the reference signatures corresponds to at least one of live media predicted to be presented at the monitored site during the future monitoring interval, or time-shifted media predicted to be presented at the monitored site during the future monitoring interval.

5. A method as defined in claim 1, wherein processing the historical metering data includes:

processing the historical metering data to determine a first media exposure pattern corresponding to prior live media presented at the monitored site; and

processing the historical metering data to determine a second media exposure pattern corresponding to prior time-shifted media presented at the monitored site.

6. A method as defined in claim 5, wherein processing the historical metering data further includes:

comparing the first and second media exposure patterns to media scheduling information to determine the reference media predicted to be presented at the monitored site during the future monitoring interval;

for each live media source included in the reference media, providing first information specifying a respective time window during which the respective live media source is to be available for presentation at the monitored site; and

for each time-shifted media source included in the reference media, providing second information specifying a respective time window during which the respective time-shifted media source is predicted to be presented at the monitored site.

7. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a processor to at least:

process historical metering data provided by a meter monitoring media presented at a monitored site to predict media exposure that is to occur at the monitored site during a future monitoring interval;

obtain reference signatures representative of reference media predicted to be presented at the monitored site during the future monitoring interval; and

provide the reference signatures to the meter prior to the future monitoring interval to cache at the meter to perform media monitoring during the future monitoring interval.

8. A storage medium as defined in claim 7, wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the instructions, when executed, further cause the processor to provide time information to the meter prior to the future monitoring interval, the time information specifying time windows when the respective subsets of the reference signatures are to be used by the meter for media monitoring.

9. A storage medium as defined in claim 8, wherein a first time window specified for a first subset of the reference signatures representative of first reference media predicted to be presented at the monitored site during the future monitoring interval is different from a second time window specified for a second subset of the reference signatures representative of second reference media predicted to be presented at the monitored site during the future monitoring interval.

10. A storage medium as defined in claim 7, wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the instructions, when executed, further cause the processor to provide type information specifying whether first reference media represented by a first subset of the reference signatures corresponds to at least one of live media predicted to be presented at the monitored site during the future monitoring interval, or time-shifted media predicted to be presented at the monitored site during the future monitoring interval.

11. A storage medium as defined in claim 7, wherein to process the historical metering data, the processor is to:

process the historical metering data to determine a first media exposure pattern corresponding to prior live media presented at the monitored site; and

process the historical metering data to determine a second media exposure pattern corresponding to prior time-shifted media presented at the monitored site.

12. A storage medium as defined in claim 11 wherein to process the historical metering data, the processor is further to:

compare the first and second media exposure patterns to media scheduling information to determine the reference media predicted to be presented at the monitored site during the future monitoring interval;

for each live media source included in the reference media, provide first information specifying a respective time window during which the respective live media source is to be available for presentation at the monitored site; and

for each time-shifted media source included in the reference media, provide second information specifying a respective time window during which the respective time-shifted media source is predicted to be presented at the monitored site.

13. An apparatus to monitor media, the apparatus comprising:

a media exposure predictor to process historical metering data provided by a meter monitoring media presented at a monitored site to predict media exposure that is to occur at the monitored site during a future monitoring interval;

a reference signature packager to obtain reference signatures representative of reference media predicted to be presented at the monitored site during the future monitoring interval; and

a meter manager to provide the reference signatures to the meter prior to the future monitoring interval to cache at the meter to perform media monitoring during the future monitoring interval.

14. An apparatus as defined in claim 13, wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the meter manager is further to provide time information to the meter prior to the future monitoring interval, the time information specifying time windows when the respective subsets of the reference signatures are to be used by the meter for media monitoring.

15. An apparatus as defined in claim 14, wherein a first time window specified for a first subset of the reference signatures representative of first reference media predicted to be presented at the monitored site during the future monitoring interval is different from a second time window specified for a second subset of the reference signatures representative of second reference media predicted to be presented at the monitored site during the future monitoring interval.

16. An apparatus as defined in claim 13, wherein the reference signatures include a plurality of subsets of reference signatures, respective subsets of the reference signatures being representative of respective reference media predicted to be presented at the monitored site during the future monitoring interval, and the meter manager is further to provide type information specifying whether first reference media represented by a first subset of the reference signatures corresponds to at least one of live media predicted to be presented at the monitored site during the future monitoring interval, or time-shifted media predicted to be presented at the monitored site during the future monitoring interval

17. An apparatus as defined in claim 13, further comprising a media exposure profiler to:

process the historical metering data to determine a first media exposure pattern corresponding to prior live media presented at the monitored site; and

process the historical metering data to determine a second media exposure pattern corresponding to prior time-shifted media presented at the monitored site.

18. An apparatus as defined in claim 13 wherein the media exposure predictor is further to compare the first and second media exposure patterns to media scheduling information to determine the reference media predicted to be presented at the monitored site during the future monitoring interval, and the media manager is further to:

for each live media source included in the reference media, provide first information specifying a respective time window during which the respective live media source is to be available for presentation at the monitored site; and

for each time-shifted media source included in the reference media, provide second information specifying a respective time window during which the respective time-shifted media source is predicted to be presented at the monitored site.