USING CARD-LINKED OFFER DATA TO DETECT USER INTERESTS
First Claim
1. One or more computer storage media having computer-executable instructions embodied thereon that, when executed by a computing device, perform a method for using card-linked offer data to detect user interests, the method comprising:
- generating one or more artificial search records by extracting keywords from a user'"'"'s card-linked offer data and arranging the keywords into a format consistent with an entry within actual search records; and
communicating the one or more artificial search records to an interest component that uses the one or more artificial search records to determine a user interest.
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0 Petitions
Accused Products
Abstract
Aspects of the present invention utilize card-linked offer data to determine a user'"'"'s interests. In one aspect, the card-linked offer data is analyzed by a card-linked offer system to determine user interests. The user interests are then transferred to other applications, such as a search engine or advertising system, that use the interest information to select relevant content. In another aspect, the card-linked offer data is transferred to other applications that use the data to determine user interests. The card-linked offer data may be combined with other information, such as a user'"'"'s browsing history, search history, social network posts, and such, to determine a user'"'"'s interest.
21 Citations
20 Claims
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1. One or more computer storage media having computer-executable instructions embodied thereon that, when executed by a computing device, perform a method for using card-linked offer data to detect user interests, the method comprising:
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generating one or more artificial search records by extracting keywords from a user'"'"'s card-linked offer data and arranging the keywords into a format consistent with an entry within actual search records; and communicating the one or more artificial search records to an interest component that uses the one or more artificial search records to determine a user interest. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for using card-linked offer data to detect user interests, the method comprising:
assigning, at a computing device, an advertising segment to a user by processing the user'"'"'s card-linked offer data with a machine classifier to determine an interest for the user, wherein the user'"'"'s card-linked offer data comprises offers that were accepted by the user but not redeemed by the user. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method for using card-linked offer data to detect user interests, the method comprising:
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receiving a user'"'"'s card-linked offer data that comprises offers accepted by the user and offers redeemed by the user, and wherein the user'"'"'s card-linked offer data comprises location information for vendors associated with the offers accepted by the user and the offers redeemed by the user; determining an interest for the user using the card-linked offer data; and including the interest within an interest profile for the user. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification