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USING CARD-LINKED OFFER DATA TO DETECT USER INTERESTS

  • US 20150324846A1
  • Filed: 05/09/2014
  • Published: 11/12/2015
  • Est. Priority Date: 05/09/2014
  • Status: Abandoned Application
First Claim
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1. One or more computer storage media having computer-executable instructions embodied thereon that, when executed by a computing device, perform a method for using card-linked offer data to detect user interests, the method comprising:

  • generating one or more artificial search records by extracting keywords from a user'"'"'s card-linked offer data and arranging the keywords into a format consistent with an entry within actual search records; and

    communicating the one or more artificial search records to an interest component that uses the one or more artificial search records to determine a user interest.

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