ADVERTISEMENT UNIT AND A METHOD THEREOF
First Claim
1. A method for displaying at least two series of content items simultaneously on a certain screen area of a computerized apparatus, a first series of content items being displayed on the certain screen area as a result of a user action, the method comprising:
- (a) receiving a plurality of user signals associated with a user attention to the displayed first series of content items;
(b) extracting from at least part of said plurality of user signals an indication that said user attention being focused outside a certain zone of the certain screen area; and
(c) displaying a second series of content items on at least part of said certain zone.
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Accused Products
Abstract
A method is disclosed for displaying two series of content items simultaneously on a certain screen area. The method includes receiving user signals regarding user attention to the already displayed items of a first series of text items, extracting an indication that the user attention is focused outside a certain zone, and displaying a second series of content items on the certain zone. The second series of content items may include advertisements, textual items or images. The certain screen area may serve a mobile device having a touch screen. Alternatively, the user signals are provided by tracking a user eye. The user signals may indicate that the user scrolls the first series of content items in a certain direction for displaying further content items of the first series exposable at the certain direction while hiding instantly uninterested content items located in a countering direction. Thereby, the user signals identify a certain zone in the countering direction as being outside the user attention. The second series of content items is gradually displayed while propagating in a direction substantially perpendicular to the certain direction.
4 Citations
18 Claims
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1. A method for displaying at least two series of content items simultaneously on a certain screen area of a computerized apparatus, a first series of content items being displayed on the certain screen area as a result of a user action, the method comprising:
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(a) receiving a plurality of user signals associated with a user attention to the displayed first series of content items; (b) extracting from at least part of said plurality of user signals an indication that said user attention being focused outside a certain zone of the certain screen area; and (c) displaying a second series of content items on at least part of said certain zone. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification