USER SEGMENTATION TO PROVIDE MOTIVATION TO PERFORM A RESOURCE SAVING TIP

• US 20150326679A1
• Filed: 10/28/2014
• Published: 11/12/2015
• Est. Priority Date: 05/12/2014
• Status: Active Grant

• Current Assignee: Opower, Inc. (Oracle Corporation)
• Original Assignee: Opower, Inc. (Oracle Corporation)
• Inventors: Lin, Wayne, Rosen, Deena, Royer, David
• Granted Patent: US 10,171,603 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 50/06 Energy or water supply
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/08 User group management

Abstract

A computer-implemented method includes steps for identifying a plurality of similar users that are similar to a target user, and providing a notification to the target user, the notification comprising a suggested action for the target user. In certain aspects, a method of the subject technology can further include steps for providing comparison information to the target user, wherein the comparison information includes participation information regarding participation for the plurality of similar users, with respect to the suggested action.

Claims

1. A computer-implemented method comprising:

identifying a plurality of similar users that are similar to a target user;

providing a notification to the target user, the notification comprising a suggested action for the target user; and

providing comparison information to the target user, wherein the comparison information includes participation information regarding participation for the plurality of similar users, with respect to the suggested action.

2. The method of claim 1 further comprising:

determining the target user'"'"'s participation in the suggested action based on the notification.

3. The method of claim 1 wherein the notification comprises a plurality of options that indicate the user'"'"'s willingness to engage in the suggested action.

4. The method of claim 1 wherein the plurality of similar users are in one or more of a similar geographic location, common social-networking group, or economic circumstance as the target user.

5. The method of claim 1 wherein the participation information comprises a quantitative indication comprising a percentage of the plurality of similar users that are performing the suggested action.

6. The method of claim 5 wherein the quantitative indication comprises a number of the plurality of similar users that perform the suggested action.

7. The method of claim 1 further comprising:

providing a second notification to the target user, the second notification comprising a second suggested action for the target user.

8. A system comprising:

at least one processor;

a memory device including instructions that, when executed by the at least one processor, cause the at least one processor to;

identify a comparison set of users for a target user;

calculate participation information for the comparison set of users with respect to a suggested action for the target user; and

provide a notification to the target user, the notification comprising the suggested action for the target user and the calculated participation information for the comparison set of users.

9. The system of claim 8, wherein the instructions further cause the processor to:

determine the target user'"'"'s participation in the suggested action based on the notification.

10. The system of claim 8 wherein the notification is provided to the target user based on the calculated participation information for the comparison set of users.

11. The system of claim 8 wherein the notification is given a priority value in relation to other notifications according to a number of the comparison set of users that perform the suggested action.

12. The system of claim 9 wherein the calculated participation information comprises a quantitative indication of a percentage of the comparison set of users that are performing the suggested action to maximize motivation for the target user to perform the suggested action.

13. The system of claim 12 wherein the quantitative indication comprises a number of the comparison set of users that perform the suggested action.

14. The system of claim 8, wherein the instructions further cause the processor to:

provide a second notification to the target user, the second notification comprising a second suggested action for the target user.

15. A non-transitory computer-readable storage medium including instructions that, when executed by a processor, cause the processor to:

identify a comparison set of users for a target user;

provide a notification to the target user, the notification comprising a suggested action for the target user, the notification further comprising a plurality of options that indicate the user'"'"'s willingness to engage in the suggested action; and

provide comparison information to the target user, wherein the comparison information includes participation information regarding participation for the comparison set of users, with respect to the suggested action.

16. The non-transitory computer-readable storage medium of claim 15, wherein the instructions further cause the processor to:

determine the target user'"'"'s participation in the suggested action based on the notification.

17. The non-transitory computer-readable storage medium of claim 15 wherein the notification is given a priority value in relation to other notifications according to a number of the comparison set of users that perform the suggested action.

18. The non-transitory computer-readable storage medium of claim 15 wherein the comparison set of users comprise one or more of a similar geographic location, common social-networking group, or economic circumstance as the target user.

19. The non-transitory computer-readable storage medium of claim 15 further comprising a quantitative indication comprising a number of the comparison set of users that perform the suggested action.

20. The non-transitory computer-readable storage medium of claim 15, wherein the instructions further cause the processor to:

provide a second notification to the target user, the second notification comprising a second suggested action for the target user.