METHODS AND APPARATUS FOR IDENTIFYING BROWSER USE ON A MOBILE DEVICE

• US 20150334172A1
• Filed: 07/24/2014
• Published: 11/19/2015
• Est. Priority Date: 05/19/2014
• Status: Active Grant

• Current Assignee: Wingtips Interactive LLC
• Original Assignee: Parrable, Inc.
• Inventors: Ravi, Dharun
• Granted Patent: US 9,332,065 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

The present invention relates to methods and apparatus for in obtrusively determining previous actions and information associated with a user and generating web page content based upon previous actions and stored information.

Claims

1. A computing apparatus for tracking prior web page activity, the computing apparatus comprising:

a communications network interface that accesses a server in logical communication with a communications network to download a version of web page content, the downloaded version of the web page content including unique identification information;

memory that stores the downloaded version of the web page content including the unique identification information; and

a processor that executes executable software stored on the communications network access device, wherein execution of the software by the processor generates a graphic user interface (GUI) display based on the downloaded version of the web page content;

wherein the communications network interface;

transmits the downloaded version of the web page content including the unique identification information to the server; and

receives a new version of the webpage content in response to the transmitted unique identification information and the downloaded version of the web page content.

2. The computing apparatus of claim 1, wherein the unique identification information is logically embedded in the downloaded version of the web page content.

3. The computing apparatus of claim 1, wherein the unique identification information comprises a token.

8. The computing apparatus of claim 1, wherein the unique identification information is associated with a unique uniform resource locator.

9. The computing apparatus of claim 1, wherein the unique identification information is associated with a profile comprising one or more user interests.

10. The computing apparatus of claim 9, wherein the second webpage content is associated with the one or more user interests comprising the profile.

4-7. -7. (canceled)

11. A system for tracking prior web page activity, the system comprising:

a computer server in logical communication with a communications network that hosts web page content; and

a network access device comprising;

a communications network interface that accesses the computer server to download a version of the web page content, the downloaded version of the webpage content including unique identification information;

memory that stores the downloaded version of the web page content including the unique identification information; and

a processor that executes software stored in memory, wherein execution of the software by the processor generates a graphic user interface (GUI) display based on the downloaded version of the web page content;

wherein the communications network interface;

transmits the downloaded version of the webpage content including the unique identification information to the computer server; and

receives from the server a new version of the webpage content in response to the transmitted unique identification information and the downloaded version of the web page content.

12. The computing apparatus of claim 11, wherein the unique identification information is logically embedded in the first web page content.

13. The computing apparatus of claim 11, wherein the unique identification information comprises a token.

18. The computing apparatus of claim 11, wherein the unique identification information is associated with a unique uniform resource locator.

19. The computing apparatus of claim 11, wherein the profile associated with the identification information comprises one or more user interests.

20. The computing apparatus of claim 19, wherein the new version of the webpage content is associated with the one or more user interests comprising the profile.

14-17. -17. (canceled)

21. A method for racking prior web page activity, the method comprising:

accessing a server over a communications network to download a version of web page content, the downloaded version of the web page content including unique identification information;

storing in memory the downloaded version of the web page content including the unique identification information; and

executing software stored in memory, wherein execution of the software by the processor generates a graphic user interface (GUI) display based on the downloaded version of the web page content;

transmitting the downloaded version of the web page content including the unique identification information over the communications network to the server; and

receiving a new version of the webpage content in response to the transmitted unique identification information and the downloaded version of the web page content.

22. The method of claim 21, wherein the unique identification information is logically embedded in the downloaded version of the web page content.

23. The method of claim 21, wherein the unique identification information comprises a token.

24. The method of claim 21, wherein the unique identification information is associated with a unique uniform resource locator.

25. The method of claim 21, wherein the profile associated with the identification information comprises one or more user interests.

26. The method of claim 25, wherein the new version of the webpage content is associated with the one or more user interests comprising the profile.

27. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for racking prior web page activity, the method comprising:

accessing a server over a communications network to download a version of web page content, the downloaded version of the web page content including unique identification information;

storing in memory the downloaded version of the web page content including the unique identification information; and

executing software stored in memory, wherein execution of the software by the processor generates a graphic user interface (GUI) display based on the downloaded version of the web page content;

transmitting the downloaded version of the web page content including the unique identification information over the communications network to the server; and

receiving a new version of the webpage content in response to the transmitted unique identification information and the downloaded version of the web page content.